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Development of Competitiveness of Company in the Context of Brand Extension
Vrána, Jan ; Slavkovský, Radim (referee) ; Zich, Robert (advisor)
This diploma thesis aims on enhancing the competitiveness of the company IMI Partner a.s.. It consists in the proposal of marketing communication, which will serve to extension of the brand Pierre Cardin. The first part of the thesis contains the theoretical starting points concerning the brand, its identity and value, communication and extension of the brand. In the second, analytical part, the aspects of Pierre Cardin's brand life have been analyzed. In the last, proposal section, the proposal of Pierre Cardin's communication has been drawn up, including a timetable and sales forecast in order to enhance competitiveness of the company IMI Partner a.s..
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Hodnocení vlivu vybraných agroenvironmentálních opatření a krajinných prvků na avifaunu
Slavkovský, Radim
The aim of this study, named Assessment of the influence of selected agri-environment measures and landscape elements on avifauna, was a predetermined area to carry out the mapping of bird species in view of to farmland birds depending on their implemented or performed agri-environment measures and the creation of new landscape elements. For the determination of the impact of the measures on individual species has been used relative point method. By using this method was the mapping of the observed total of 453 an individuals in 37 species, among whichThe influence of these measures. Of the 14 species marked for the purposes of this work as farmland birds has been observed 10 kinds. Both types of measures showed effects on species composition and abundance of bird populations in the study area. Deduce the effect of these measures on bird populations agricultural landscape of long-term and global perspective, but not with regard to short-term data can be gathered. In that area it will be necessary to continue the ornithological surveys and evaluate the impact of individual measures in the longer term.
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Development of Competitiveness of Company in the Context of Brand Extension
Vrána, Jan ; Slavkovský, Radim (referee) ; Zich, Robert (advisor)
This diploma thesis aims on enhancing the competitiveness of the company IMI Partner a.s.. It consists in the proposal of marketing communication, which will serve to extension of the brand Pierre Cardin. The first part of the thesis contains the theoretical starting points concerning the brand, its identity and value, communication and extension of the brand. In the second, analytical part, the aspects of Pierre Cardin's brand life have been analyzed. In the last, proposal section, the proposal of Pierre Cardin's communication has been drawn up, including a timetable and sales forecast in order to enhance competitiveness of the company IMI Partner a.s..
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