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Modification of company processes supported by IT
Slámová, Pavla ; Říha, Tomáš (referee) ; Kříž, Jiří (advisor)
The aim of this thesis is to suggest and implement a multi-purpose database of orders in advertising agency, which will uniform and make transparent the process of giving orders to individual suppliers and will enable its overall administration, survey and classification of all assigned orders. The implementation of the database system leads to closure of the gap in agency processes, where the incomplete and not always available summary of all the outbound orders complicates the running and final invoicing of the individual orders to clients.
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Marketing Strategy of a Newly Established Company
Slámová, Pavla ; Pospíšilová, Vendula (referee) ; Chalupský, Vladimír (advisor)
The main objective of the thesis is to work on a marketing strategy intended for a newly established private charter company. The general principles, marketing concept and strategy layout applied to the company in question are elaborated on. The primary objective is to conduct the analysis of both external and internal environment terms, to conduct a competitor analysis and to deduce the market potential for the particular market area. The next objective is then to identify the client and their requirements, to select the target of the client demand as well as to compare the client demands with the company potential supply. Based on the market survey, the marketing goals are specified and executable strategies are presented. The marketing strategy includes a future profit prediction based on the defined goals and a proposal for verification activities for a parallel plan-keeping control. In general, the aim of the present thesis is to create a marketing strategy that would be integrated in the company management and its business activities.
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Cryptic diversity of freshwater alga Synura sphagnicola (Chrysophyceae, Stramenopiles)
Slámová, Pavla ; Škaloud, Pavel (advisor) ; Dvořák, Petr (referee)
A common alga of oligotrophic slightly acidic fresh water habitats, Synura sphagnicola, has never been suspected for a presence of cryptic diversity. The publicly available SSU rDNA sequences showed very slight genetic differences between the S. sphagnicola isolates. However, I suspected that if any cryptic lineages exist, the sequencing of ITS region will show the differences between them. A total of 37 S. sphagnicola sequences (36 from Europe and 1 from Korea) were analyzed in this thesis. The ITS rDNA sequencing clearly recognized the presence of two distinct cryptic species, referred here as lineage SP1 and SP2. The morphological analysis of 14 cultivated strains (6 belonging to the lineage SP1 and 8 to the lineage SP2) validated the genetic distinction. The statistical analyses showed that 4 morphological aspects (length of a scale, width of a scale, length of a spine, length of a rim) were found to have significant differences in length of measured factors between species. The most visible difference is in the length of a spine that is connected to the scale. The analysis of published S. sphagnicola scales showed that the two lineages can be morphologically distinguished also in natural conditions. According to the morphological analyses, the lineage SP2 (species with a longer spine)...
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Marketing Strategy of a Newly Established Company
Slámová, Pavla ; Pospíšilová, Vendula (referee) ; Chalupský, Vladimír (advisor)
The main objective of the thesis is to work on a marketing strategy intended for a newly established private charter company. The general principles, marketing concept and strategy layout applied to the company in question are elaborated on. The primary objective is to conduct the analysis of both external and internal environment terms, to conduct a competitor analysis and to deduce the market potential for the particular market area. The next objective is then to identify the client and their requirements, to select the target of the client demand as well as to compare the client demands with the company potential supply. Based on the market survey, the marketing goals are specified and executable strategies are presented. The marketing strategy includes a future profit prediction based on the defined goals and a proposal for verification activities for a parallel plan-keeping control. In general, the aim of the present thesis is to create a marketing strategy that would be integrated in the company management and its business activities.
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|
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Modification of company processes supported by IT
Slámová, Pavla ; Říha, Tomáš (referee) ; Kříž, Jiří (advisor)
The aim of this thesis is to suggest and implement a multi-purpose database of orders in advertising agency, which will uniform and make transparent the process of giving orders to individual suppliers and will enable its overall administration, survey and classification of all assigned orders. The implementation of the database system leads to closure of the gap in agency processes, where the incomplete and not always available summary of all the outbound orders complicates the running and final invoicing of the individual orders to clients.
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