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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing Activities Aimed at Medical organizations
 Sičáková, Renata ; Vrzáček, Petr (advisor) ; Rivola, Pavel (referee)
This thesis is about marketing activities aimed at medical organizations from site of pharmaceutical companies. In the first part of thesis, there is theoretically discussed marketing of the pharmaceutical market. Because of specifics of this market, legal and ethical questions of marketing communication with healthcare providers are mentioned. Second part of thesis is attended to marketing model of company acting on the field of aesthetic medicine. Same part covers researches of customer's evaluation of marketing activities and of level of employee's satisfaction. Thesis argues about key role of direct sales in the field of pharmaceutical market.
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The Adaptation of Marketing Strategy of Datura, s.r.o.
 Duchan, Marek ; Lešetický, Ondřej (advisor) ; Sičáková, Renata (referee)
Aim of this thesis is the innovation of marketing and communication strategy of Datura, s.r.o. In the theoretical part of the work the main market analysis were described. This part continued with the description of marketing and communication mix. In the analytical part of the work the main market analysis were performed, including the analysis of marketing and communication mix of the company. At the end of the work the information were synthesized and evaluated. On the basis of these synthesized information the final innovation of marketing and communication strategy was suggested.
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