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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Comparison of environment for foundation of startups in the Czech Republic and Spain
 Nevečeřalová, Michaela ; Bolotov, Ilya (advisor) ; Shubik, Elena (referee)
This Master thesis deals with the Comparison of environment for foundation of startups in the Czech Republic and Spain. The scope is to discover which of these two countries has more suitable business environment for the establishment of a startup. The first chapter defines startup and illustrates its importance and development. Second part is dedicated to foundation of a startup regarding legal differences and funding aspects. The last section confronts business environment and support for the foundation of a startup in both countries.
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Marketingová strategie začínající firmy Didogo Group s.r.o. ve střední a východní Evropě se zaměřením na nová média a komunikaci
 Shubik, Elena ; Pavlíček, Antonín (advisor) ; Hubáček, Josef (referee)
This master thesis focuses on e-commerce, online marketing and Social Media marketing potential from theoretical factual and practical perspective. On the example of real start-up e-shop Didogo Group Ltd. it aims to show various possibilities how to enhance the company's and brands' recognition while implementing various online marketing and advertising tools. Particular focus is put on Social Media as up to date platforms suitable for marketing and advertising usage. After providing general theoretical and factual overview of e-commerce in the world as well as in Czech Republic, detailed description of various internet marketing tools and Social Media, it analysis Didogo's current state and marketing tools used up to date, and further provides list of recommendations for future marketing communication strategy of this company. Master thesis contains 79 pages, 10 figures, and 7 Appendixes.
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