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Rozpustnost 1-ethyl-3-methylimidazolium ethylsulfátu v superkritickém CO2
Bendová, Magdalena ; Sedláková, Zuzana ; Wagner, Zdeněk
In this contribution was studied by the synthetic method. A Thar Technologies Supercritical Phase Monitor was used to carry out the measurements. To check the accuracy of the synthetic apparatus, phase behavior of the binary mixture MTBE plus CO2 was measured both by means of the synthetic method and using a high-pressure phase equilibrium apparatus built in our laboratory. The acquired data were subsequently modeled by a cubic SRK-based equation of state proposed by Yokozeki and Shiflett.
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Měření a predikce pevné sloučeniny v systémech s iontovou kapalinou
Sedláková, Zuzana ; Sauton, H. ; Malijevská, I. ; Hynek, V.
In present time there is an increasing focus on ionic liquids. Solid-liquid equilibrium has been measured for ternary cuts in two organic systems. Systems were contained of carboxylic acid (acetic acid or propanoic acid) plus formamide plus ionic liquid 1-butyl-3-metylimidazolium chloride. Dissociation thermodynamics quantities were calculated for solid compounds from binary systems. Obtained estimation of the range of solid compounds was compared with experimental data.
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dGO disociace pevných heterodimerů
Malijevská, I. ; Sedláková, Zuzana
Solid – liquid equilibria of two binary systems were measured. Both systems, propanoic acid – trifluoroacetic acid and acetic acid – trichloroacetic acid, form a compound in the solid phase. Activity coefficients in the liquid phase were calculated and thermochemical data of the given compounds dissociation determined.
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Impact of BTL activities to Rexona brand on the Czech market
Nosková, Veronika ; Postler, Milan (advisor) ; Sedláková, Zuzana (referee)
The thesis describes the influence of BTL activities (especially sales promotion) to the brand development. The theoretical part covers the background which is necessary for the practical part. It focuses on the commercial communications, sales promotion, consumer competitions and brand. Because in the practical part the questionnaire is made marketing research is also mentioned. The practical part introduces Unilever CR and the role of Customer Marketing department in marketing structure. The following part introduces Rexona brand, its portfolio and also the projects which were implemented in 2008. Then the market of deodorants and distribution channels are characterized. Sales promotion of Rexona and its competitors are analyzed. Then the results of survey, which focuses on consumption and shoping habits, are interpreted. Finally the recommendations for sales promotion are formulated.
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Strategic management of the brand Axe
Sedláková, Zuzana ; Postler, Milan (advisor)
The thesis analyses marketing strategy of Axe brand which belongs to portfolio of brands of Unilever. Theoretic part contains basic information about issues connected to brand such as it's importance, basic concepts and building brand's value. Particular sections include the questions of marketing management and marketing mix. The aplicational part introduces the market od deodorants and basic trends on this market. This part describes the strategy of Axe in Czech Republic and the market where the brand is struggling it's position for. Attention is given to marketing activities in 2006 - 2007 and their results and effects on the position of the brand among others.
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