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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
International Marketing Mix of Selected Company Entering Foreign Market
 Sadloňová, Lujza ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the issue of the international marketing mix of a Czech company entering the German market. It specifies the motives and forms of entering the foreign market and defines the individual components of the international marketing mix. It contains a suggestion for a suitable form of entry, elaboration of an international marketing mix of the company and based on a survey of competitive prices of selected products, it recommends choosing a suitable pricing strategy when entering a foreign market.
Detailed record
International Marketing Mix of Selected Company Entering Foreign Market
 Sadloňová, Lujza ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the issue of the international marketing mix of a Czech company entering the German market. It specifies the motives and forms of entering the foreign market and defines the individual components of the international marketing mix. It contains a suggestion for a suitable form of entry, elaboration of an international marketing mix of the company and based on a survey of competitive prices of selected products, it recommends choosing a suitable pricing strategy when entering a foreign market.
Detailed record

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