|
|
Promotions effect to clients in the spa town Poděbrady
Rybáčková, Anna Marie ; Štemberk, Jan (advisor) ; Šalanda, Bohuslav (referee)
The diploma thesis focuses on promoting of the Poděbrady city as a spa town since 1905, when the first spring was drilled in the courtyard of the Poděbrady chateau. The thesis follows the historical development of the town Poděbrady, the beginnings of spa tourism in Poděbrady and consequently its development. Thesis defines spa methods and specific methods used in Poděbrady spa. The theme of spa therapy fits into the broader concept of leisure time and assesses how great the promotion of spa tourism has had before and today. The main aim of this work is the analysis of spa guests and their transformation during the centuries. The work aims at its 1924, 1947 and 2012 objectives as a representative for the period of the First Republic, the post-war period, and the current one. Key words: Spa, freetime activity, advertising, propagation, spa visitors
|
guest ::
