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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Retail marketing
 Rozsypalová, Monika ; Štědroň, Bohumír (advisor) ; Mrazek, Milan (referee)
A retail market in the Czech Republic has registred in last twenty years an unusual growth. A lot of retail companies were established here in our country and very significantly changed current sales network and a Czech shopping behaviour. This thesis is divided into three parts. First part describes elementary concept regarding to trade and retail marketing. Furthermore there is a description of historical evolution of retail in the Czech Republic and discount stores development in foreign countries. Second part is devoted to a Czech retail market and to an analysis in chosen retail chain stores, their marketing activities and key economic indicators. Third part includes a questionnaire research and a survey of in-store communication in a pastry area of retail units in Pribram. The thesis is ended up by a conclusion, results and observation.
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Consumer protection in tourism
 Rozsypalová, Monika ; Kořánová, Helena (advisor) ; Hůlová, Marie (referee)
My Bachelor's degree work deals with the consumer protection and basic terms relating to tourism. Futhermore it analyses contractual relationships between travel agencies and their customers, especially with the focus on their rights and obligations. The practical part of my workis focused on Andante Travel Agency and on the quality of the services they provide for their customers.
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See also: similar author names
1 Rozsypalová, Marcela
4 Rozsypalová, Marie
2 Rozsypalová, Markéta
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