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Marketing Communication of a Company Operating in the Real Estate Market
Rosecká, Petra ; Hladká, Lucie (referee) ; Mráček, Pavel (advisor)
This thesis is focused on the marketing communication of a company operating at the real estate market. It contains a theoretical definition of the most important terms of marketing and the real estate market. There are described current situation of researched company using marketing activities and marketing research. There are proposals to improve the marketing communication of the entity. These proposals are evaluate at chapter analysis of results.
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Verbal assessment at primary schools
Rosecká, Petra ; Mazáčová, Nataša (advisor) ; Horská, Petra (referee)
In the theoretical part, the work first deals with school evaluation, its connection with educational goals and its functions. Then the theoretical part introduces the types of school evaluation, as well as its methods and types. The main part of the theoretical part of this work deals with verbal evaluation. First, the concept of verbal evaluation will be defined. Then the work introduces the types of verbal evaluation. The work then deals with the topic of criteria and its connection with verbal evaluation. The following chapter deals with diagnostics and observations before writing verbal evaluation. The next chapters are devoted to the very creation of verbal evaluation. First, the work deals with what should be the content of verbal evaluation and then the principles of its writing and formulations. Next, we will show the advantages and disadvantages of this form of evaluation. The last chapter deals with verbal assessment in students with specific learning and behavioral disorders. The aim of the work is to find out whether the recommendations are fulfilled and the rules stated in the literature are applied in practice, or what deviations from these recommendations arise. The practical part deals with the analysis of verbal evaluations, which are supplemented by a questionnaire. The analysis...
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Marketing Communication of a Company Operating in the Real Estate Market
Rosecká, Petra ; Hladká, Lucie (referee) ; Mráček, Pavel (advisor)
This thesis is focused on the marketing communication of a company operating at the real estate market. It contains a theoretical definition of the most important terms of marketing and the real estate market. There are described current situation of researched company using marketing activities and marketing research. There are proposals to improve the marketing communication of the entity. These proposals are evaluate at chapter analysis of results.
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