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National Repository of Grey Literature

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Analysis of the marketing mix of online petition portal Reisner, František ; Procházková, Markéta (advisor) ; Franěk, Filip (referee) This thesis analyzes the marketing communication mix of petition portal Jednej.cz. The use of marketing tools is described in terms of general marketing of Jednej.cz and on the example of the petition "We do not agree with Klaus's amnesty." The aim is to describe and evaluate marketing of Jednej.cz and then propose improvements of the marketing communication mix and the use of marketing tools. Detailed record

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