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National Repository of Grey Literature

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Czech-Portuguese and Portuguese-Czech Cultural Standards Reicheltová, Kateřina ; Křečková Kroupová, Zuzana (advisor) ; Khelerová, Vladimíra (referee) The aim of the thesis is to reveal Czech-Portuguese and Portuguese-Czech cultural standards by using the method of the in-depth interviews with respective respondents. The thesis is divided into two parts - theoretical and practical. The theoretical part introduces the important concepts underlying the practical part. At the beginning of the practical part, the author describes Portugal, its geographical, demographic, historical, economic, political and social background. The following is also a form of Czech-Portuguese relations since their establishment till the present days. The rest of the practical part is devoted to the methodology used, the target group, the description of interviews done and the research of Czech-Portuguese and Portuguese-Czech cultural standards itself. In conclusion, the author presents some tips and advices for Czechs planning to go to Portugal for private or professional reasons. Detailed record

Analysis of the position of the company DEVOTO on the Czech market Reicheltová, Kateřina ; Heřman, Jan (advisor) ; Zeman, Karel (referee) The following Bachelor thesis aims to assess the status of the company DEVOTO in relation to its competition. DEVOTO is a small Czech company engaged in manufacturing children's furniture and custom furniture pieces. This thesis should serve mainly to the owners of DEVOTO as "food for thought" about the current situation, or as a basis for selecting the appropriate business strategy to pursue. The theoretical section of the paper focuses upon the issues faced by small and medium enterprises in the Czech Republic, mentioning institutions providing support and concentrating on strategic management. From a practical viewpoint, the Czech furniture industry of recent years is described with a focus on DEVOTO from establishment. These inferences are supported by SWOT analysis and the Porter's five forces model of DEVOTO. Detailed record

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