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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Design and implementation of metrics for campaign management in telecommunications
 Rakár, Peter ; Novotný, Ota (advisor) ; Šimáček, Martin (referee)
Diploma thesis is focused on the evaluation of marketing campaigns which are realized in the environment of telecommunication companies. The thesis' main goal is the identification, analysis and design of metrics and dimensions which can be used for evaluation of marketing campaigns benefits, and which can provide feedback in the process of new campaign definition. The solution offered in the thesis provides a tool for more effective and more reliable analysis of marketing campaigns. The analysis of the current evaluation process and a suggestion of the process modification is also part of the proposed solution. The first part of thesis explains the relation between marketing, marketing campaigns and process of campaigns evaluation. The theoretical knowledge necessary in campaign evaluation is examined. The next chapter is focused on the characteristics of the telecommunication company which affect the way how campaigns are evaluated. The introduction of the thesis' practical part identifies the metrics actually used, where the knowledge of employees is imposed. Metrics are analyzed in the third chapter. The output of the analysis is used to design an automatized solution which generates the OLAP cube and reports for campaign evaluation. The functionality and suitability of the solution is verified by the implementation of a pilot solution with an example of reports on model campaign. The thesis' last part is supplemented with an analysis of the current evaluation process in the given telecommunication company, and suggestion of process modifications, there where the designed solution is utilized.
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Applications of the fingerprint sensing in IT
 Rakár, Peter ; Balada, Jakub (advisor) ; Kulovaný, Martin (referee)
The biometrics is a branch with long history. With the arrival of information technologies biometrics also penetrates onto the field of the computer science. Even if there have been specialists concerned with application of biometrics in informatics for decades, state of the biometric technologies does not provide hundred percent reliability. Biometrics in IT is still evolving and with improving technologies from other spheres of the human activity new challenges also arise in biometrics. Biometry of fingerprint is the most common and the most used biometry in practice. The aim of this work is to bring the problem of fingerprints sensing and recognition closer to the reader. Work describes individual characteristics of fingerprints as well as common aspects of all other biometrics. Next concern of the work is the application of fingerprints biometry in practice. It is closer concerned with the most common methods and approaches which are used in implementation of fingerprints sensing, analyzes, recognition and classification in biometric system. The goal of the work is not to create an exact guideline for fingerprints implementation but to make the reader acquainted with possibilities, advantages and weakness of the biometry of fingerprints in context of IT.
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2 Rakár, Pavol
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