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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Apple's Marketing
 Prokůpek, Ondřej ; Havlíček, Zdeněk (advisor) ; Hřebejková, Jana (referee)
The theme of the thesis is the analysis of Apple's marketing tools. The main goal is to find out why the company sells their products in current quantity. The first part contains the theory of history and also contains current economic statistics. The next chapter demonstrates differences in the management of the company compared to other companies in the competitive environment. The last theoretical part describes main competitors in the market. The practical part via using the questionnaire finds out whether the theoretical knowledges are similar to practical data obtained in field research and online.
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