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Artist enforecement on the art market in Czech republic
Horňáková, Lucia ; Janištinová, Anna (advisor) ; Prokůpek, Marek (referee)
This diploma thesis considers the theme of the art market in Czech republic. The cooperation between gallerists and artists is not following the professional tradition seen in American and European galleries. Those led the artist to present his artworks exclusively in one and only institution in return for services gallery offer him. The change of attitude in needed in both, galerists' and artists' parts. In my diploma thesis, I am confronting their opinions so I can create a model of their cooperation leading to a professionalization of the relationship.
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Collecting of Modern and Contemporary Art in Czech Republic: its Characteristics and Influence on the Art Market.
Dvořáková, Valérie ; Janištinová, Anna (advisor) ; Prokůpek, Marek (referee)
The thesis discusses current state of Czech market and trade with contemporary and modern art via the phenomenon of collectables. Major emphasis is given to the specifics of both young contemporary art in the context of collecting and trading, and using art as a form of investment. Theoretical part is derived from the limited present literature and describes basic mechanisms and theoretical processes of the art market. Practical part presents a mixture of statistics of art market parameters and interviews with professionals, and poses very concrete constructive questions in relation to investigation of the real manifestation of these processes. The thesis concludes with demonstrating that neither assumptions based on theory nor foreign common practice can be employed (due to numerous aspects) on the Czech market, which can be described as strongly conservative.
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Communication of the Glass Art Centre Glassworks František in Sázava
Chuchrová, Jana ; Tyslová, Irena (advisor) ; Prokůpek, Marek (referee)
Bachelor thesis deals with present direction of the communication of the Glass Art Centre, Glassworks František in Sázava. The theoretical part focuses on the analysis of different interpretation of the concept of communication across the specialized social sciences with emphasis on economic disciplines -- especially management, PR, marketing and fundraising. Introduction to the theory of communication also includes communication in sociology and psychology, as they define the basic concepts of communication, which the economic disciplines take over. The main aim of the theoretical part was to find out how the particular approaches to communication differ, set out the procedure for the construction of a communication strategy and define the tools and principles of external communications organization which will benefit the communication of the Centre. The aim of the practical part of my thesis was to analyze, how the current management of external communication of the Glass Art Centre coincides with the theory. The main sources of information for the practical part were interviews with current director of the Glass Art Centre, Martina Kulhavá, on the basis of which we've identified fundamental shortcomings in communication of the Centre. The conclusion includes proposals of the intermediate strategic steps for reduction of these shortcomings, and thus has practical implications for the future direction of the marketing communication of the Centre.
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Management of an art collection as an investment opportunity
Kálalová, Jana ; Tyslová, Irena (advisor) ; Prokůpek, Marek (referee)
This diploma thesis is dedicated to the phenomenon of art collecting, which under certain circumstances can be considered as an alternative investment. The aim of the thesis is to examine the possibilities of art collecting and investing in the context of both Czech and world art markets, and determine whether art collecting is a form of investment that can generate future profit. Another goal of the thesis is the creation of recommendations that can help collectors create a quality collection while increasing its value over time, no matter if the collection is to be sold afterwards or not. The thesis is divided into several parts. In the first part I describe the collecting itself, various types of collections, significant collectors and also the institutionalized forms of collections in the Czech Republic and abroad. After that I talk about the art market regarding its selling channels together with their advantages and disadvantages for collectors. Subsequently I focus on the price-making process on the art market which creates the base for the next chapter about investing in art where I describe types and rules of investing in art, and afterwards I define the rules regarding the management of an art collection in general with emphasis on its appreciation. In the end I show a practical example of the artworks price development using the artworks of one well-known Czech artist, where some of the formal theoretical statements are applied about investing in art and building an art collection. The whole thesis is assembled together with the opinions of experts from the art field in the form of expert interviews by adding their practical notes continuously to the text.
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The Deaccessioning of Public Museum Collections in the Czech Republic
Katakalidis, Thomas ; Tyslová, Irena (advisor) ; Prokůpek, Marek (referee)
This master thesis is concerned with the topic of deaccessioning from public art museums in the Czech Republic. This practice is almost never carried out due to high legal restrictions and very demanding administration. Nevertheless, deaccessioning is becoming common practice in other European countries such as United Kingdom or the Netherlands. The goal of the thesis is to suggest main topics in the hypothetical regulation of deaccessioning in the Czech Republic considering the current theoretical framework, already conducted research and newly conducted research within this thesis. The latter is open coding analysis of guidelines on collection deaccessioning made by United Kingdom Museum Association. The main conclusions are that a few topics should be subject to regulation. Firstly, the reason to dispose (either economic or other), secondly, the acceptable use of the income from deaccessioning, thirdly, decision making process and supervision. At last, selection of collection or items to be disposed and question of new collection owner should be solved.
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Presentation of Contemporary Art in The Context of The Art Museum
Prokůpek, Marek ; Tyslová, Irena (advisor) ; Janištinová, Anna (referee)
The aim of my diploma thesis is the exploration of the fine arts presentation options and methods with a focus on contemporary fine arts in context of the museums of art. The main terms concerning the topic are defined in my work prior to the main research of the museums of art and the presentation of fine arts. In the beginning of my work the reader can familiarize himself with the historical development of art museums from its genesis until the present form of this institution. Following the research part I am explaining the main aspects relevant to the presentation of fine arts, such as the spatial character of art museums and the evolution of its design. One part of my work is focused on a role of curator, who is a very important figure in the presentation of fine arts. The main basis of art museum are its art collections, which are transformed into long-term exhibitions. On the other hand, the museum should also manage the production of temporary exhibitions which plays an essential role in the presentation of fine arts in the last few decades. The methods and technique of installations are no less important for the presentation. All these aspects are described in my diploma thesis and supported by concrete examples from various museums. In the last part of my work, the theoretical thesis are applied on a specific example of an institution with the largest art collection in our country - Veletržní palác.
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The business strategy of private sales gallery in Prague and the specifics its operation
Prokůpek, Marek ; Vojík, Vladimír (advisor) ; Tyslová, Irena (referee)
This bachelor's thesis deals with a problem of small commercial gallery business. The teoretical part of my thesis is concerned with choosing the proper juridical form for the business, with composition of business plan, with financial plan and financial safety of a gallery. Further, specificity of small commercial gallery business and new trends in the art field are mentioned in this part. The aspects which are described in the theoretical part of my bachelor's thesis are applied to foundation of one fictive concrete private selling gallery afterwards.
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