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Proposal of Marketing Strategy of Company Liquid Design, s.r.o.
Pospíšilík, Štěpán ; Čevelíček, Marek (referee) ; Heralecký, Tomáš (advisor)
This thesis is focused on analyzing the current situation of Liquid Design s.r.o. engaged in information technology and proposal new marketing strategies. In the first part there are chapters depicting the theoretical background needed to create an appropriate marketing strategy. The second part is devoted to analysis of the current state of Liquid Design s.r.o., namely its marketing strategy. The third and final part of this thesis includes a proposal for a new marketing strategy that aims to reach new customers and retain the existing ones.
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Rewarding System Change Proposal for Selected Business Subject
Pospíšilík, Štěpán ; Karešová, Kristýna (referee) ; Martinovičová, Dana (advisor)
This bachelor´s thesis deal with issue of a valuation system in the concrete company and it describe problems caused by his inadequacy. Main characteristics of the new system of a valuation are primarily transparence, attraction for the employees and low operational costs. This will satisfy employers and employees demands. Therefore it includes directions, procedures and necessary information to formation of new valuation system, which help to keep current employees and assist to higher working output. That will have a direct influence to general effectiveness of the company.
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Rewarding System Change Proposal for Selected Business Subject
Pospíšilík, Štěpán ; Karešová, Kristýna (referee) ; Martinovičová, Dana (advisor)
This bachelor´s thesis deal with issue of a valuation system in the concrete company and it describe problems caused by his inadequacy. Main characteristics of the new system of a valuation are primarily transparence, attraction for the employees and low operational costs. This will satisfy employers and employees demands. Therefore it includes directions, procedures and necessary information to formation of new valuation system, which help to keep current employees and assist to higher working output. That will have a direct influence to general effectiveness of the company.
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Proposal of Marketing Strategy of Company Liquid Design, s.r.o.
Pospíšilík, Štěpán ; Čevelíček, Marek (referee) ; Heralecký, Tomáš (advisor)
This thesis is focused on analyzing the current situation of Liquid Design s.r.o. engaged in information technology and proposal new marketing strategies. In the first part there are chapters depicting the theoretical background needed to create an appropriate marketing strategy. The second part is devoted to analysis of the current state of Liquid Design s.r.o., namely its marketing strategy. The third and final part of this thesis includes a proposal for a new marketing strategy that aims to reach new customers and retain the existing ones.
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