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National Repository of Grey Literature

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Strategy of the company Škoda Auto, a.s. Porschová, Ludmila ; Zadražilová, Dana (advisor) ; Nováková, Lenka (referee) Práce hledá příčiny úspěchu dosahovaného společností Škoda Auto, a.s. v době po joint venture s koncernem Volkswagen. Zabývá se zkoumáním konkurenční výhody firmy a jejích zdrojů v historii a současnosti. Při hledání konkurenční výhody se práce zaměřuje na produkt firmy, na její společenskou odpovědnost a na trhy, na kterých Škoda Auto, a.s. působí. V závěru práce identifikuje hlavní příčinu konkurenční výhody firmy, tzn. joint venture s koncernem Volkswagen. Detailed record

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1	Porschová, Lucie

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