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National Repository of Grey Literature

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Obchodní a kulturní zvláštnosti Ruska Ponomareva, Uliana ; Mišovská, Soňa (advisor) ; Melnikovová, Lea (referee) Ruská federace patří k jedním z nejvýznamnějším obchodním partnerům České republiky. Vzhledem k tomu je otázka obchodních vztahů mezi těmito státy stále aktuální. Podle mého názoru jsou na trhu Ruska stále příležitosti pro podnikatele z České republiky. Při podnikání na ruském trhu je nutné brat v úvahu kulturně-sociální prostředí jako jednu ze složek podnikatelského prostředí a zároveň podnikovou kulturu uvnitř ruských firem. Kultura a sociální prostředí ovlivňují chování a jednání firem, institucí i konečných spotřebitelů. Tato práce se zabývá analýzou kulturních a obchodních zvláštnosti podnikání v Rusku a taky analýzou podnikové kultury. Detailed record

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