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Evaluation of the effectiveness of O2TV communication campaigns
Pivcová, Andrea ; Voráček, Josef (advisor) ; Basík, Libor (referee)
Title: Evaluation of the effectiveness of communication campaigns O2TV Objectives: The main objective of this diploma thesis is to evaluate the effectiveness of launching campaign O2 Sport (2015) and to compare O2TV campaigns for the years 2015, 2016 and 2017. After that, improvements are proposed for the overall communication of O2 television and its sports channels both in the Czech Republic and Slovakia. Methods: Used method in the thesis was analysing documents. This method was used to evaluate the O2 Sport launching campaign and to evaluate other campaigns from 2015, 2016, 2017. Results: The results of the work revealed that the O2 Sport launching campaign was sophisticated and effective. Even comparison of the campaigns throughout the evaluated years and based on all considerations, the most successful year was 2015 when the O2 Sport campaign was also launched. Keywords: marketing communication, analysis, communication, advertising, sport
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Evaluation of the effectiveness of O2TV communication campaigns
Pivcová, Andrea ; Voráček, Josef (advisor) ; Basík, Libor (referee)
Title: Evaluation of the effectiveness of communication campaigns O2TV Objectives: The main objective of this diploma thesis is to evaluate the effectiveness of launching campaign O2 Sport (2015) and to compare O2TV campaigns for the years 2015, 2016 and 2017. After that, improvements are proposed for the overall communication of O2 television and its sports channels both in the Czech Republic and Slovakia. Methods: Used method in the thesis was analysing documents. This method was used to evaluate the O2 Sport launching campaign and to evaluate other campaigns from 2015, 2016, 2017. Results: The results of the work revealed that the O2 Sport launching campaign was sophisticated and effective. Even comparison of the campaigns throughout the evaluated years and based on all considerations, the most successful year was 2015 when the O2 Sport campaign was also launched. Keywords: marketing communication, analysis, communication, advertising, sport
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Quality of sports services in institutions for children aged 3-6 years (preschool education)
Pivcová, Andrea ; Ruda, Tomáš (advisor) ; Kadlčík, Jiří (referee)
Title: Quality sports services in institutions intended for children aged 3-6 years (preschool education) Objectives: The main objective of this bachelor thesis is to determine the quality and satisfaction of parents with sports services provided in institutions for preschool children and proposals for its improvement. Methods: Marketing research was carried out using a modified SERVQUAL questionnaire in the written form. This questionnaire was given to the teachers of each class in the kindergartens and then was passed to the parents of children. Results: The results of this thesis show that neither of the two nurseries does provide services with which the parents were fully satisfied. After the comparison of the two nursery schools, the kindergarten in Holešovice came out with better results than the institution in Spořilov. The biggest problem was attribute of tangibles that was mainly due to the location of the both kindergarten buildings and premises for physical activity. Conversely, the attribute of reliability received best rating. Keywords: Marketing research, questionnaire, kindergarten, SERVQUAL
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