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Bussiness Plan
Petříková, Karolína ; Hrabcová, Adéla (referee) ; Hanušová, Helena (advisor)
The bachelor thesis deals with the business plan for the establishment of a nail studio in Uherský Ostroh. The thesis consists of 3 parts – theoretical, analysis of the current state, design part. The first part explains the theoretical knowledge related to the topic, which are neccesary for understanding other parts. In the next part, a market analysis is performed, including questionnaire research. The last part concerns the marketing and financial plan. Finally, the thesis is evaluated by return method.
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Proposal for Business Plan of a Café in the city of Uhersky Ostroh
Petříková, Karolína ; Hrabcová, Adéla (referee) ; Konečná, Zdeňka (advisor)
The thesis deals with the creation of a business plan for the establishment of a café in Uherské Ostroh, which will focus on a special offer of drinks and desserts. This thesis starts with the theoretical part, where a literature search on the topic is conducted, which is necessary for the development of the other parts. The theoretical part is followed by an analysis of the current situation, which includes an analysis of the general environment, the industry environment and a SWOT analysis. Marketing research is also conducted to determine the preferences and demand of potential customers. This is followed by the design part where the results of the analysis and marketing research are used and an organisational, operational, marketing and financial plan is drawn up. At the very end of the work, a turning point is found and the return on investment is evaluated.
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Bussiness Plan
Petříková, Karolína ; Hrabcová, Adéla (referee) ; Hanušová, Helena (advisor)
The bachelor thesis deals with the business plan for the establishment of a nail studio in Uherský Ostroh. The thesis consists of 3 parts – theoretical, analysis of the current state, design part. The first part explains the theoretical knowledge related to the topic, which are neccesary for understanding other parts. In the next part, a market analysis is performed, including questionnaire research. The last part concerns the marketing and financial plan. Finally, the thesis is evaluated by return method.
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