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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Application of HR Marketing in the recruitment process at GE Aviation Czech
 Palečková, Lucie ; Stříteský, Václav (advisor) ; Pencová, Barbora (referee)
The purpose of this diploma thesis is to define HR Marketing strategy of GE Aviation Czech company. The objective is achieved by three conducted researches among company employees, students of technical high schools and universities and also by the monitoring of GE publicity and relevant competitors. The theoretical part is focused on the characteristics of HR Marketing background that is subsequently used in the analytical part of the thesis. The outcome of these conducted researches is the definition of such an activities and marketing channels that can significantly contribute to increasing the efficiency of the recruitment process of the company. The defined strategy includes also basic financial allocation of costs of the proposed activities. Some of the proposed actions have been already implemented; therefore the analytical part describes and evaluates the benefit of these marketing channels.
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Current Trends in Corporate Social Responsibility
 Šimčíková, Eunika ; Zamykalová, Miroslava (advisor) ; Pencová, Barbora (referee)
The aim of the thesis is to identify current trends in the field of Corporate Social Responsibility (CSR). The theoretical part of the paper deals with the evolution of CSR, the basic conceptual approaches, motivation of companies to adopt responsibile business pracitices, and the dominant global trends. The practical part assesses the relevance of CSR trends for one of the world's largest companies - General Electric.
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