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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing communication targeted at seniors
 Palková, Zuzana ; Odehnalová, Jitka (advisor) ; Matušinec, Miroslav (referee)
The master thesis deals with the potential of Czech seniors for Czech marketers. On the basis of secondary as well as primary researches the main elderly consumers' behavioral characteristics, their attitude to commercials and the best practise of communication mix are covered in the thesis. There is also the analysis of the practical example of communication campaign targeting at generation 55+, included its evaluation.
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The International Monetary Fund and its role in Financial crisis
 Palková, Zuzana ; Jiránková, Martina (advisor) ; Nováková, Jana (referee)
This bachelor thesis analyses Fund's activity in financial crises and aims to review the effectiveness of the IMF. In the first part there is introduction of the IMF. Its structure, financial resources and instruments which are used in solution of crises are described. In the second part, there is analysis of Fund's role in the selected crisis of 90th - Mexican crisis, crisis in south-east Asia and crisis in Argentina. In analyses, there is always stated a characteristic of the crisis and then evaluation of the role of the IMF. Emphasis is placed on criticism that the IMF's measures have evoked. In the last chapter there is briefly stated the current financial crisis and Fund's participation in it. The thesis also outlines future development of the IMF.
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