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National Repository of Grey Literature

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Online marketing in a selected e-shop during a pandemic PROKEŠ, Štěpán The diploma thesis deals with the issue of online marketing during the pandemic when one of the strongest sales channels was the internet and e-shops operating in it. The aim of the work is to introduce and set up online marketing in the already functioning e-shop Obuvdirrovi.cz with subsequent verification of the effectiveness of the set online marketing. Attention is focused on setting up an online marketing strategy its implementation and subsequent evaluation of effectiveness with key performance indicators. The thesis deals with the current situation of Czech e-commerce, the principles of online marketing and the laws between the user and the advertiser. At the end of the work are summarized the results achieved during the campaign active in 2021 including proposals for recommendations for improvement. Detailed record

The Comparison of Selected Savings Products PROKEŠ, Štěpán The topic of the bachelor thesis is focused on the issue of saving money. The thesis examines the saving tools based on the risk of loss of resources, availability and relative appreciation of invested money. An important role is represented by inflation that increases the price level of goods and services over time. The areas of research are used in the final comparison of tools in the sample and partial practical examples. The primary aim of the thesis is to compare the saving tools with respect to the duration of the saving and the risks associated with it. Detailed record

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