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The reference model of marketing support processes and its evaluation
Vydra, Pavel ; Oškrdal, Václav (advisor) ; Hornická, Andrea (referee)
Corporate expenses for IT support of marketing are surging every year, and therefore the processes of marketing support, which contain all the technical aspects of marketing campaign execution and measurement, are attracting more attention than before. The diploma thesis introduces a basic overview of direct marketing and marketing support operations in corporations and presents a reference model to help optimize the marketing support processes. The thesis contains a research of theoretical fundamentals of process modelling and reference model building, a basic overview of corporate direct marketing, an analysis of direct marketing processes and the most relevant processes of marketing support. The reference model, which is based on the outputs from both theoretical parts, includes a detailed description of marketing support processes and outlines the process boundaries in the form of SLA. The model is then tested on two case studies, which emphasize the practical opportunities as well as the major benefits of using the model.
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The Proposal to Modification of ICE Methodology for Small Projects
Šinágl, Roman ; Oškrdal, Václav (advisor) ; Foltyn, Jiří (referee)
The main aim of this piece of work is to propose an adjustment to the ICE methodology with an increased applicability for small projects. The emphasis is especially given to the most important areas of the methodology that can be easily adjusted or simplified. The theoretical part of this paper consists of four main chapters. The first chapter is called "Project and Project Management". This chapter holistically explains the meaning of project and project management terms. It describes a project from a general point of view and looks at its individual components. The second chapter so called "Methodology" explores particular project management methodologies. It focuses on two basic project lifecycle models along with an analysis of traditional and agile methodologies. The third "Small Project Methodologies" chapter examines the modified methodologies suitable for management of small projects. The final chapter of the theoretical part is the "ICE Methodology Analysis". The analysis represents the key pillar for this work without which the practical part could not be concluded. The practical part of this piece of work focuses on specifics of the ICE methodology modification in accordance with the analysis carried out in the theoretical part. The basis for this modification is represented by the general methodology framework for small projects. The general framework is fully based on the analysis undertaken in the theoretical part of this paper and plays a significant role in the ICE methodology modification process. The main areas of the ICE methodology modification are defined in "The ICE Methodology for Small Projects - Simplification Proposal". The practical part's conclusion presents the unmodified and modified ICE methodology comparison.
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Analysis and design of a system for the support of distant management staff
Šatánek, Josef ; Oškrdal, Václav (advisor) ; Poštulka, Petr (referee)
The main objective of this thesis is to make an analysis and to design of a system for the support of distant management staff. An emphasis is placed upon the system design for effective utilization in practice and openness for further development. The theoretical part is divided into three main chapters. The first chapter is about describing the issues of process and project management in terms of the focus of this thesis. The output of this chapter is a list of the general requirements of the system for the support of distant management staff. In the second chapter is an analysis of the market with systems that best meet the defined general requirements. The third chapter is about describing the methods which are used in the practical part of this thesis. The practical part is mainly about realizing the main objective of this thesis. The practical part is divided into three main chapters. The first chapter contains a catalog of requirements for the system for support remote management staff. The second chapter is describing the design of the requirements defined in the first chapter of practical part. The last chapter of this thesis contains a comparison of the designed system and other systems of a similar type.
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Project manager as manager of the project team
Markvart, Ondřej ; Oškrdal, Václav (advisor) ; Hacmac, Jan (referee)
The thesis topic is linking of knowledge from psychology and psychodiagnosis within project management. The thesis has several aims, which are all introduced in the first chapter. One of those aims is the introduction of contemporary ways, methods and standards used in project management. Another aim is equipping a project manager with knowledge from psychology and psychodiagnosis, which still constitute a comparatively neglected area of project management. What their utilization can actually do is to increase the efficiency and performance of project teams. The final aim is to come up with a solution to identified problems based on the conducted research. The second chapter of the thesis explains basic terms of project management, its standards and methodology, and duties of a project manager. The part devoted to psychology deals with personality, psychodiagnostic methods, team and motivation. The fourth chapter pursues the conduct and evaluation of research of contemporary project management. Finally, problems identified based on the findings from questionnaire survey are dealt with within the fifth chapter. It contains instructions for choice of appropriate way of project management, draft of the process of building a project team and a concept to achieve greater work satisfaction of team members.
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Process analysis of administration of Mortgage credit in GE Money bank Plc.
Andrlová, Jaroslava ; Oškrdal, Václav (advisor) ; Plachý, Jaroslav (referee)
The subject of my dissertation is a process analysis of administration of Mortgage credit in G.E. Money bank Plc. The purpose of analysis is an improvement of selected process inside company. The theoretical part is dedicate to process analysis and corporate decision making process modeling.The practical part has two sections introduction of G.E Money bank Plc.basic description of Mortgage credit phases. The main part of my dissertation is a process analysis in G.E Money bank Plc. The analysis of present state, evaluation and improvement suggestion of selected processes is a main target of my work.
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Data Governance implementation
Zosinčuk, Dominik ; Doucek, Petr (advisor) ; Oškrdal, Václav (referee)
Topic of this thesis is the Data Governance implementation in the large companies. These companies struggle during governing and managing data to get useful insights for the decision making. Data Governance is new approach to managing the companies which helps to solve the data management pain points and helps organizations to work with data effectively and without any problems. Data Governance helps to transform data into asset. This thesis is divided into theoretical and practical part. In the theoretical part are discussed reasons for emerging Data Governance, analysis of approaches to Data Governance by world leading methodologies and possible focus of the Data Governance projects as well as its benefits. Important part of this theoretical part is Data Governance components definition. Implementation of the Data Governance is discussed in the practical part. The goal of the practical part is to describe required artifacts which should exist during the implementation. Described artifacts use the best practice from the existing literature. These deliverables will help to better structure, govern and successfully implement the Data Governance. Delivering these artifacts bring the value for the company. Each project deliverable has definitions of the importance for the project team and the company. Most important benefit of the practical part is aspiration to eliminate pain points during the Data Governance implementation as appropriate project team, cooperation definition, buy-in and deliverables.
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Requirements analysis and design of registration IS - case study
Adámek, Vlastimil ; Oškrdal, Václav (advisor) ; Veber, Jaromír (referee)
The main goal of this thesis is to create a catalog of requirements for registration information system for a large security company. The thesis is compile as a guide for the selection of possible solutions to the problem arising from the absence of information registration system and the transition to record data in electronic form also known as a paperless concept. The secondary objective is to introduce best practices for requirements management. The theoretical part consists of six main chapters. First introduces the basic concepts. As I consider the most important part of the next chapter dealing with the demands, with an emphasis on the importance of requirements. At the same time in this chapter will try to fulfill the secondary goal. Easily describe the role of project manager and an analysis based on the findings of the current situation of enterprises in the Czech Republic regarding IT. The final part of the theoretical part is based on the performance of the most basic methods of data collection requirements. The practical part is based on information from the theoretical part, knowledge of the educated subjects and experience of working as security guard. It is carefully selected and suitable method for gathering requirements, and this choice is explained in detail. After analyzing the requirements is made requirements catalog, which is the output of the whole work. Constructing a catalog of requirements is thus completed the first phase of project planning, and to collect and analyze requirements. Output of the thesis can be used for the second phase and system development.
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Comparison of test management tools
Ihnát, Ján ; Oškrdal, Václav (advisor) ; Luc, Ladislav (referee)
The Master thesis deals with the selection of test management tool for the type of project and an overview of these tools. The subject of the theoretical part is to familiarize reader with the concept of testing, its effect on the quality and risk, describe it as a process and what principles are used for testing. In the theoretical part we also focus on the division of testing by the model of the project life cycle and test levels and the description of the tools that are used for testing. In the practical part we describe agent for multi-criterial selection of test management tool, which have we created, preceded by a specification of the projects for which the agent was tested. In the next section we describe the test management tools, which were selected for comparison based on research. In the last part of the practical part the agent for multi-criterial selection is subjected to the test on three projects. The test has proven the agent to be correct and on that basis we were able to choose three specific tools for the three projects.
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Suggestion of change to processes in the selected organization
Valdová, Kristýna ; Oškrdal, Václav (advisor) ; Balcar, Jan (referee)
The thesis is focused on analysis and change suggestions of selected processes in Local Action Group (LAG) Království -- Jestřebí hory, o.p.s. These processes follow projects realized in LAGs' region via specific subsidy program. Organizations' processes are based on established methods which were the base for studying and modelling processes in BPMN notation. In case of significant differences between the theory and real applied methods, there are suggested changes and there are appropriate representation in models. The other part of the thesis includes the suggestion of project office and the new diversification of responsibilities for selected processes among the workers. The asset of the thesis is the comparison of theory and real practical approach that is based on consultation in LAG. Models of processes are the main output that will LAG apply in the process of forming new strategic plan for the next period.
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Tools for team management support - selection of a suitable task management tool for BNM, s.r.o.
Rejchrt, Martin ; Oškrdal, Václav (advisor) ; Pavlíček, Antonín (referee)
The aim of this diploma thesis is to select a suitable task management tool with regards to specific requirements of BNM, s.r.o. company. The list of requirements was compiled based on author's work experience at the particular company. Last but not least the thesis is focused on a solution of identified issues while the theoretical part explains the teamwork theory and team collaboration. Further chapters introduce SaaS oriented software distribution models. The final tool selection is done using a scoring method and WSA (Weighted Sum Product) method belonging to the multi-criteria decision methods category. The decision making proces is further described with a special attention to the selected tool - Asana. None of the considered tools was excluded due to a non-fulfilment of the selection criteria. The main contribution of the thesis is a comparison and evaluation of available task management tools and a selection of a best tool for the one particular company.
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