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Applying of marketing tools in chosen firm
 Nykl, Jaroslav ; Vokáčová, Lucie (advisor) ; Huml, Jan (referee)
The aim of the bachelor thesis is design of preferable marketing mix of Maxicom. A progressive aim is detection of macro environment, micro environment and actually condition of marketing mix. Next step is a detection of customers satisfaction. The satisfaction is detected by questionnaire and then its designed preferable combination of marketing tools. This way should get a new customers and more gain. The biggest lacks were determined in promotion, physical evidence and processes. At a very good level has been set price strategy and placement. For better condition of marketing mix were recommended for example to establish Facebook, to issue a magazine, better processes or information boards.
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3 Nykl, Jan
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