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Emergency Medical Service as Component of Integrated Emergency System
Novotná, Martina ; Neklapilová, Vlasta (referee) ; Urbánek, Pavel (advisor)
Incident may be caused by the harmful effect of natural forces and phenomena caused by human activities. For dealing with situations that threaten health and property of citizens there were created the Integrated Rescue System, which is designed as a system of cooperation and coordination of components in preparation for emergencies and when conducting rescue and clean up operations to achieve rapid and effective assistance. This work deals mainly with problems of emergency medical services. The aim is to map the system of emergency medical services. It is composed as an introduction to the basic concepts of activities, legislation, EMS documentation, opportunities for cooperation with other components of the rescue system, designating a single procedure in dealing with mass EMS disability health. This is a summary of information on EMS in the CR. It also contains information about EMS in other countries
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Bohouš and Dáša: Chance for development
Člověk v tísni, o.p.s. ; Bendová, Hana ; Divišová, Veronika ; Látalová Jirků, Gabriela ; Mrkvička, Jan ; Pavelka, Jan ; Pavelová Lucia ; Pernicová, Zuzana ; Schmied, Petr ; Skalická, Petra ; Sobotová, Lenka ; Vozka, Marek ; Kociánová, Kateřina ; Novotná, Martina
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Imaging algorithm for suspected spinal canal disease and related therapeutic possibilities in radiology
NOVOTNÁ, Martina
The disease of the spinal canal is, at present, a disease with increasing incidence. Nearly 60% of patients, coming to the physicians in the CR state they have a ?back-ache?. Besides the complications after the injury and inherent development disorders, also the unhealthy life style of the present population contributes to this fact. Already children and young people suffer of the disease of the spinal canal caused by overweight, lack of movement or on the contrary by excessive extent of unsuitable movement. The adult patients suffer from difficulties caused by the heavy physical labor or on the contrary by a sedentary job. In the last years, also the number of injuries has been increasing suffered by persons during the transport accidents or adrenalin sports. This disease deteriorates considerably the quality of life as it is accompanied by the uncomfortable pains and limitations. Vertebrogenous diseases represent one of the most important socially economic problems of present civilization as they are a frequent cause of the sick leave and subsequently also of the invalidity of economically active persons. The theoretical part of my bachelor thesis deals shortly with anatomy, functions and diseases of the spinal canal. Moreover I describe the principles of individual displaying methods applied for diagnostics of spinal canal diseases. In practical part of my thesis, I deal with the description of the equipment and with the individual displaying and therapeutic methods available at present. The main aim of this thesis is confirming or refuting the hypothesis that it is necessary to perform more displaying modalities for determining the diagnosis of the spinal canal disease. I succeeded to prove the hypothesis by processing the statistical data from the radio-diagnostic department of the Hospital of Písek, by means of calculations, creating the charts and diagrams.
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Use of the European Regional Development Fund for Growth potential for development in the region Benešov
NOVOTNÁ, Martina
Thesis is focused on the use of the European Regional Development Fund for Growth potential for development in the region Benešov. At the beginning of the thesis is summarized the development of regional policy from its inception until now. The other part descripes structural funds, greater detail is compiled by the European Regional Development Fund. In the practical part of this thesis is processing evaluation of regional development and there are possible proposed projects that should be implemented in future to help development of the region.
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Marketing strategy of a selected international company
Minaříková, Markéta ; Postler, Milan (advisor) ; Novotná, Martina (referee)
Recently the role of marketing strategy for a company has significantly increased. Marketing strategy -- as a main plan which not only includes product, promotion, distribution, and pricing approach, but also determines the choice of market segment, positioning, and allocation of resources -- has become vital for a company. The main goal of the thesis will be to analyze and assess presently used marketing strategy of Philips Lighting in the Czech Republic in business to business market. Therefore, analyses that should be conducted before formulating a marketing strategy will be clarified. Since a wide variety of approaches to the categorization of marketing strategy exists, it will not be the goal of the author to deliver a complete enumeration of marketing strategies. With regards to the subject, classification reflecting company's position in the market, product life cycle period and market situation will be explained. Consequently, having acquired knowledge of marketing strategy categorization, and based mainly on the SWOT and Porter's industry analysis, recommendations and correcting measurements of Philips Lighting marketing strategy will be suggested.
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Media planning and its use in commercial communication
Novotná, Martina ; Postler, Milan (advisor) ; Blodigová, Lenka (referee)
Media and media types, development and efficiency of media, media market, media researches and indicators, media planning, situation analyze,objectives, strategies, media plan for campaign of McDonald
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