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CUSTOMER'S SATISFACTION OF SELECTED COMPANY BASED ON THE SERVQUAL METHOD
 Nguyenová, Dieu Linh ; Zamazalová, Marcela (advisor) ; Koudelka, Jan (referee)
The bachelor thesis deals with measurement of customer satisfaction in a particular company. The SERVQUAL method will be used for the measurement using a questionnaire survey. The theoretical part describes the key concepts: customer, customer satisfaction, expectations, quality of services and methods for measuring service quality. The practical part analyzes and evaluates the results of the questionnaire survey. Following the interpretation of the results, recommendations are proposed to improve the quality of the business.
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See also: similar author names
2 Nguyenová, Daniela
1 Nguyenová, Denisa
1 Nguyenová, Dieu Anh
1 Nguyenová, Duyen Monika
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