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How do foreign media refer about Erasmus programme taking place in Prague
Nosková, Michaela ; Švec, Štefan (advisor) ; Lütke Notarp, Ulrike (referee)
The Master thesis is aimed to analyse research sample of chosen media from the Czech Republic, the Federal Republic of Germany and Hellenic Republic. The researched media are confronted with three models of media by Hallin and Mancini and on the results of content analysis to find some connection between these two. The main element of the research is Programme Erasmus+ and its coverage in media space of the news portals. One of the group of values is the message core, which could be negative, positive or neutral. The attention is focused on politics and study exchanges, how much are political subjects included in topics, or on which level is their influence. Into examined variable is added even connection with current topics, which is possible to track during the time and simultaneously compare the agenda settings in chosen states. The summary of results are included the secondary data, for example total visits of concrete medium in online environment. Likewise, the research is also concerned on space which is provided to main goal - study exchange abroad, in concrete medium. The research area was based on website allyoucanread.com, where are news websites from more than 200 countries. The chosen portals are: iDnes.cz, Spiegel.de, Zougla.gr.
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Committed Imagery in the Conceptual Sermon "The New Cherub" by Bilovský
NOSKOVÁ, Michaela
The subject of this work is the conceptual sermon The New Cherub (1695), whose author is a prominent representative of baroque homiletics ? Bohumír Hynek Josef Bilovský (1659 - 1725). The bachelor thesis focuses on the analysis of the conceptual imagery which Bilovský employs. The aim is to study the function of conceit and figurative language in Bilovsky's text, especially in regards to the textual strategies of constituting the orthodoxy of Catholicism and the heterodoxy of non-Catholicism.
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Application of project management in Enterprise Architecture
Nosková, Michaela ; Gála, Libor (advisor) ; Chocholatý, Drahomír (referee)
The aim of this thesis is to find the relationship between enterprise architecture (EA) and project management. This objective is achieved through two milestones - the first aims to answer the question whether EA can be controlled (in the case of this work represented an architectural framework, TOGAF), using the principles of project management (where this work represented CzNCB standard) and the second deals with issue of the outputs of EA (TOGAF) as a reference for development projects (controlled by CzNCB). The first - EA management and project management focuses on project management of one iteration of the process of building enterprise architecture process model according to architectural framework, TOGAF ADM. It examines whether the EA project manage the building and what is or should be in project management according CzNCB add to the building through the allow EA to drive. In the second of them - EA and project development objectives are achieved partial identification information, which adds to the architecture project and a comparison with the standard for project management CzNCB. The benefit of this work is the best link building practises used in the EA through TOGAF ADM and project management based on standard CzNCB. This work may be a practical benefit for the company that has implemented project management by IPMA and intends to build the enterprise architecture. Such enterprise content of this work will provide guidance on how to manage the building through the EA CzNCB and consequently help to apply EA outputs to development projects. In the first part of this work is to analyze the state of knowledge in project management and EA. The second part is devoted to characterizing concepts closely related to both areas. In the third part of the methodological basis set out analysis of the relationship of project management and EA. The following two chapters, which are separately engaged in sub-goals of this work - Management EA and the EA and project management and development projects.
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Customization in open source CRM applications
Nosková, Michaela ; Gála, Libor (advisor) ; Faina, Michal (referee)
This thesis is about customization and her evaluation in open source CRM systems. The objective of this thesis is determine theoretical framework of term customization, personalization and CRM, establish the method of the evaluation of the level of customization and make an evaluation of the level of customizacion CRM systems through the mentioned method. In the fist part of the thesis I explain terms of customization and personalization. There are defined original formulas necessary for understanding of this thesis. The second part is about determination of general method of evaluation customization in CRM systems. The third part of thesis enlarges the evaluation of concrete products, their comparison and final evaluation. There are evaluated products from open source CRM systems.
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