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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Proposal of Communication Mix of the Selected company
 Navrátilová, Nikola ; Bumberová, Veronika (referee) ; Milichovský, František (advisor)
The thesis focuses mainly on the design of the communication mix of the selected company. It is divided into three main parts. The first part is focused on the theoretical basis for the given issue, defines basic definitions and terms related to marketing, marketing communications. It also focuses on the characteristics of selected analyses of the microenvironment and macroenvironment of the selected company, which are essential for the following parts of the diploma thesis. The second part is focused on the actual analysis of the current situation of the selected company and the third part on the actual design of the communication mix in order to comply with the basic objectives of the company.
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Proposal of Communication Mix of the Selected company
 Navrátilová, Nikola ; Bumberová, Veronika (referee) ; Milichovský, František (advisor)
The thesis focuses mainly on the design of the communication mix of the selected company. It is divided into three main parts. The first part is focused on the theoretical basis for the given issue, defines basic definitions and terms related to marketing, marketing communications. It also focuses on the characteristics of selected analyses of the microenvironment and macroenvironment of the selected company, which are essential for the following parts of the diploma thesis. The second part is focused on the actual analysis of the current situation of the selected company and the third part on the actual design of the communication mix in order to comply with the basic objectives of the company.
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Evaluation of the effectiveness of common forms within the frame of comprehensive land adjustment
 NAVRÁTILOVÁ, Nikola
The aim of my graduation thesis deals with problems of erosion and that is above all the water erosion which impends the pieces of arable lands almost on the half of the the Czech republic territory. That is why we should suggest convenient remedies that prevent the washing off the soil within the frame of comprehensive land adjustment. It will be assured one of the main objectives of the land adjustments by these remedies and it is the protection and fertilization of the soil fund. The work shows the summary of possible erosion protection remedies which are the part of the common plan that is integral element of the land adjustment project. The plan forms coming framework of the farming landscape structure and it is the form of scenic plan inside of the land adjustment. Therefore the land adjustments are the most significant instruments for the interest enforcement in the land formation and protection. There will be described the methods for an evaluation of erosion processes in my work where the selection depends on the purpose of the research. For the evaluation could be used empirical and simulation models. There will be used the most widespread empirical model in the world as well as in the Czech republic in this work and it is Wischmeier?s and Smith?s universal soil loss equation formulated in 1978 in the USA. For the application of this model was chosen cadastral land Slabčice in the South Bohemian region. There had been chosen the lands for the determination of the possible water erosion jeopardy after the research of the accessible information wher was made the calculation of the average long term soil loss of all explored lands. There will be propose erosion control remedies in the case of overrun of allowed soil loss by the water erosion which can have organizational, agricultural and technical type. The results obtained will be compared with comprehensive land adjustment Slabčice.
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See also: similar author names
1 NAVRÁTILOVÁ, Natálie
3 Navrátilová, Nela
3 Navrátilová, Nikola
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