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The occurence of arboviruses Greenland and Svalbard.
MÜLLEROVÁ, Jana
Arboviruses are a large polyphyletic group of viruses sharing the same ecological niche being transmitted from arthropods vectors to vertebrates hosts. They are important human and animal pathogens, especially in tropical and temperate zones, but their are still neglected in polar areas, despite it was proven that polar arboviruses may be patogenic to humans. Our research was focused on monitoring of arboviruses in north Atlantic areas. We screened mosquito Aedes nigripes from Greenland, the nymphs and adults of tick Ixodes uriae from Svalbard archipeago (Kaap Kalthof, (Bj?rn?y), Ossian Sarsfjellet (Spizbergen), and from the island of Jan Mayen. We tested these samples for the presence of arboviruses from the families Bunyaviridae (genus Orthobunyavirus, Phlebovirus), Reoviridae (genus Orbivirus), Flaviviridae (genus Flavivirus), Togaviridae (genus Alphavirus).
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Key prosperity factor of Draco enterprise
Moryc, Katarzyna Małgorzata ; Müllerová, Jana (advisor) ; Srpová, Jitka (referee)
This thesis deals with analysis and detection of key prosperity factors in areas such as management, marketing, human resources management and financial management, which contributes to prosperity of an enterprise as well as detection of the ones which may be a threat to company's prosperity. The goal of this bachelor thesis is to evaluate the key prosperity factors in Draco enterprise and suggest short and long term measures for improvement of prosperity in areas such as management, marketing, human resources management and financial management. Thesis consists of two pats, theoretical and practical one. In theoretical part are presented main characteristic of small and medium enterprises in analyzed areas. In practical part the analysis of polish office supplies wholesale are conducted in all previously presented areas. The outcome of the analysis is a advisory short and long term improvement measures that will result in better prosperity of Draco enterprise.
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The destination Ukraine travel agency start up
Khramkova, Yevheniya ; Müllerová, Jana (advisor) ; Švecová, Lenka (referee)
This thesis specializes in the terms and conditions for the destination Ukraine travel agency start up. Thesis is clarifying the terms and conditions for the tourism business start up in Ukraine as well as in the Czech Republic. The goal of the thesis is to chart business making terms and conditions in the tourism branch in Ukraine and in the Czech Republic, identify the main differences in tourism branch in those two countries. And last, but not least, to choose the most suitable background to start the travel agency specialized in the destination Ukraine. The reset of the thesis is a business plan for the travel agency start up, oriented to Ukraine. The business plan helps to identify the main possible risks, and eventually, how to prevent or eliminace them.
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The restaurant business plan
Yusupova, Guzel ; Svobodová, Ivana (advisor) ; Müllerová, Jana (referee)
The aim of this Master's thesis is to create a business plan for rather a small restaurant that focuses on healthy, simple recipes using only fresh seasonal and local ingredients. Part of this business plan is also to evaluate the feasibility of the project through financial analysis. In theoretical part of this work I described steps which are taken and the rules that are generally kept through the process of making the business plan. The legislation and obligatory procedures the entrepreneur has to go through were also described in this part. The practical part obtains the actual business plan of the restaurant called "Eat Simple". In this part where different analysis of the market environment, marketing and financial plans could be found. At the end of the thesis you can also find the SWOT analysis of the restaurant which evaluate its strengths and weaknesses.
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Realization and financing of cultural festivals
Jirků, Veronika ; Müllerová, Jana (advisor) ; Svobodová, Ivana (referee)
The target of my thesis is to analyse and recommend the appropriate financial resourses for the commercial subject operating in culture. For analysing this problem I have chosen an external company, which mainly focuses on organizing the music festivals and I have used different forms of funding from not only public resources. The conclusion of the thesis should help the owner of the company to raise the potencial of the festival due to the financing from more resources.
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The Expansion of The Olomouc Musem of Art
Stochlebová, Marie ; Müllerová, Jana (advisor) ; Svobodová, Ivana (referee)
The thesis is concerned with a description and an evaluation of The Olomouc Museum of Art (MUO) operations. MUO is a significant element of the cultural life in Olomouc. The theoretical part of the thesis is dealing with the legal basis of this non-profit organization, explaining the definition of the concept "museum" and describing the methodology applied. Methods of strategic analysis modified for non-profit organizations have been used. The historical, organizational and economical aspects of the museum are introduced in the practical section of the thesis, followed by identifying external and internal factors and concluded by SWOT analysis. The thesis is finalized by recommendations to the new museum administration with respect to realization of the Forum project, multi resource financing, volunteer institution utilization and fundraising.
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Trends in promotion and distribution of musical works
Šťáva, Zdeněk ; Riedlbauch, Václav (advisor) ; Müllerová, Jana (referee)
This thesis is devoted to an analysis of trends in promotion and distribution of musical works. The theoretical part of the thesis deals with the marketing mix, customer behavior, the definition of creative industries and copyright protection. The practical part describes the history and development of the music industry and the structure of music label, presentation opportunities, promotion and distribution of music recordings and music groups. The work also includes marketing research dealing with the sale of music recordings in the Czech Republic. Based on the results of research and analysis of other data it is trying to predict trends in the music industry. The aim of the work is the formulation of specific recommendations on how musical recordings offer to target customers and to refute some claims about transfer music recordings to the edge of the interests of consumers.
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Business plan – Establishment of winery
Matoušek, Jan ; Svobodová, Ivana (advisor) ; Müllerová, Jana (referee)
The aim of this thesis is to create a business plan of a winery, evaluate its economic performance and present a valuation in order to offer a share of the company to the investor. The theoretical part covers mainly structure of the business plan, content of respective chapters, advantages and disadvantages of particular legal forms of companies and main economic indicators that are relevant for assessment of economic viability of the project. The practical part covers the actual set-up of the winery according to the business plan structure as well as a comprehensive financial plan. The economic viability and DCF valuation of the project is assessed based on this plan in order to offer a share of the company to the investor.
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Business Plan – Beauty salon „Ingredients store“
Kromíchal, Petr ; Müllerová, Jana (advisor) ; Srpová, Jitka (referee)
The main objective of Master Thesis Business Plan -- Beauty salon "Ingredients store" is to create a business plan for establishment of a beauty salon called "Ingedients store" including full- bodied financial plan and overall economic evaluation of the investition. The document is devided into two main sections. First section talks about general theory of making a business plan, including detailed description of it's particualar parts, phases and forms of its presentation. Second part is dedicated to creation of a business plan for particular real project, in this case it's a bueaty salon Ingredients. The whole Thesis than ends with a final summary and overall evaluation of a project.
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