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Proposals for Marketing Mix Elements Improvement
Menzlová, Tereza ; Hvězda, Vojtěch (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis deals with the use of marketing communication tools in the services market. The main objective is to propose a suggestion on better communication mix in a company named Maximus Resort. Other objective is to analyze general knowledge about the company and also about the attendance and create suggestions which will lead to increasing the knowledge about company. A questionnaire survey was used to collect the information through social networks and its results were analyzed and evaluated.
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Strategic Management of Company Development
Menzlová, Tereza ; Máchová, Nicole (referee) ; Zich, Robert (advisor)
This diploma thesis deals with the strategic management of a chosen company. The main objective is to propose a business strategy and its implementation using marketing communication tools in the services market. The goal of the theoretical part is to define terms related to these issues, which are going to be used in further parts of analysis and proposals. The goal of the analytic part is to determine a potential of the company and to provide foundation for the proposal. The ultimate part deals with the strategy proposal, which is going to serve the company for three years. Internal documents, an interview with the owner of the company, and public sources were used to create this diploma thesis.
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Strategic Management of Company Development
Menzlová, Tereza ; Máchová, Nicole (referee) ; Zich, Robert (advisor)
This diploma thesis deals with the strategic management of a chosen company. The main objective is to propose a business strategy and its implementation using marketing communication tools in the services market. The goal of the theoretical part is to define terms related to these issues, which are going to be used in further parts of analysis and proposals. The goal of the analytic part is to determine a potential of the company and to provide foundation for the proposal. The ultimate part deals with the strategy proposal, which is going to serve the company for three years. Internal documents, an interview with the owner of the company, and public sources were used to create this diploma thesis.
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|
|
Proposals for Marketing Mix Elements Improvement
Menzlová, Tereza ; Hvězda, Vojtěch (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis deals with the use of marketing communication tools in the services market. The main objective is to propose a suggestion on better communication mix in a company named Maximus Resort. Other objective is to analyze general knowledge about the company and also about the attendance and create suggestions which will lead to increasing the knowledge about company. A questionnaire survey was used to collect the information through social networks and its results were analyzed and evaluated.
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