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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Evaluation of the Financial Situation in the Company and Proposals to its improvement
 Matyášová, Gabriela ; Kuda, Petr (referee) ; Fojtů, Kateřina (advisor)
The bachelor’s thesis is focused on the evaluation of the financial situation of the company TOP PRINT Packaging s.r.o. in the period 2015–2019. The theoretical part defines the individual concepts, methods, indicators, and formulas. The analytical part introduces the selected company and then its analysis is carried out based on the knowledge of the theoretical part. The last part of the thesis analyses the results of the analytical part and proposes measures to improve the financial situation of the company.
Detailed record
Implementation of Influencer Marketing in a Specific Company
 Matyášová, Gabriela ; Šedivá, Zuzana (referee) ; Mráček, Pavel (advisor)
This thesis deals with the implementation of influencer marketing in a specific company. The first part of the thesis focuses on the theoretical and general concept of marketing, communication mix and social media marketing. In the second part, an analytical part is elaborated, where a proposal for the implementation of influencer marketing in the company is made. Based on the analytical part, suggestions and recommendations are proposed to facilitate the integration of influencer marketing into the brand strategy and also for individual influencers.
Detailed record
Evaluation of the Financial Situation in the Company and Proposals to its improvement
 Matyášová, Gabriela ; Kuda, Petr (referee) ; Fojtů, Kateřina (advisor)
The bachelor’s thesis is focused on the evaluation of the financial situation of the company TOP PRINT Packaging s.r.o. in the period 2015–2019. The theoretical part defines the individual concepts, methods, indicators, and formulas. The analytical part introduces the selected company and then its analysis is carried out based on the knowledge of the theoretical part. The last part of the thesis analyses the results of the analytical part and proposes measures to improve the financial situation of the company.
Detailed record

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