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Recommendations as everyday practice of each of us
Matoušová, Barbora ; Osuský, Michal (advisor) ; Gorčíková, Magdaléna (referee)
This thesis deals with recommendation as the omnipresent phenomenon, especially its mechanism of functioning. Recommendation is a common part of communication of each of us. It contains a conversation on any topic with friends or acquaintances that have certain experience with given topic and on the ground of this experience they intentionally provide negative or positive reference for the product, service or event discussed. It is not rare that the essence of recommendation is used for marketing and commercial purposes as for example various advertisements, websites or specific mobile applications. Recommendation is a specific form of social communication and we can look at it from more points of view. It is usual to divide communication situation using traditional models to participants, content, form, intentions and effects. These general findings are in this thesis connected with particular parts of life as entertainment, services, basic things and products of daily consumption, extra products and social relationships. As emerged from the analysis of the interviews, key concept of recommendation mechanism is trust. It plays an important role in all parts of recommendation structure. Finally, the results from the analysis are compared with findings from expert literature and previous researches.
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Recommendations as everyday practice of each of us
Matoušová, Barbora ; Osuský, Michal (advisor) ; Gorčíková, Magdaléna (referee)
This thesis deals with recommendation as the omnipresent phenomenon, especially its mechanism of functioning. Recommendation is a common part of communication of each of us. It contains a conversation on any topic with friends or acquaintances that have certain experience with given topic and on the ground of this experience they intentionally provide negative or positive reference for the product, service or event discussed. It is not rare that the essence of recommendation is used for marketing and commercial purposes as for example various advertisements, websites or specific mobile applications. Recommendation is a specific form of social communication and we can look at it from more points of view. It is usual to divide communication situation using traditional models to participants, content, form, intentions and effects. These general findings are in this thesis connected with particular parts of life as entertainment, services, basic things and products of daily consumption, extra products and social relationships. As emerged from the analysis of the interviews, key concept of recommendation mechanism is trust. It plays an important role in all parts of recommendation structure. Finally, the results from the analysis are compared with findings from expert literature and previous researches.
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