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Sustainability in fashion
Matějovcová, Dominika ; Soukup, Petr (advisor) ; Remr, Jiří (referee)
The diploma thesis deals with the topics of sustainable and slow fashion, specifically how the sustainability and ideas of slow fashion are reflected in thinking and consumer behavior associated with fashion in the Czech Republic. The theoretical part describes the key concepts associated with this topic and describes the negative impacts of the fashion industry. The thesis focuses on consumer behavior connected to the various stages of the clothing life cycle and the motivation of respondents to exhibit such behavior. A combined research design was used in the research. In the first stage, a quantitative CAWI questionnaire survey was conducted; in the second stage, it was supplemented by semi-structured interviews with respondents interested in sustainable fashion. The analysis in the practical part shows the relationship between the interest in sustainable fashion and socio-demographic indicators of gender, education, economic status and region. The purchase/acquisition of clothing and the consequent maximization of its use showed to be a key phase of sustainable behavior. Accordingly, the interest in sustainable fashion turned out to be a predictor of most of the sustainable shopping behavior, which was most often selected in the questionnaire survey. The results also show that apart from...
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