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Event management
Jindrová, Dagmar ; Pánek, Pavel (advisor) ; Martina, Martina (referee)
The thesis deals with the issue of management and Event is divided into two parts. The first part is a literature review that addresses in detail the terms of event management, Their interdependence and continuity of the marketing mix. The Theoretical part is focused on the planning, goals and typology of events.
The second section converts these theoretical knowledge, into practical part, which deals with the organization of the event by Bomton, on behalf of Aichi or Art Image Challenge International. Here is description of the process of preparation and subsequent Implementation of the event. The emphasis is on the Principles of organization this event, observation and the instruction of instructions for organizing this event. Also determines whether it complied with all of targets. With assistance of a guided interview with the organizer of the event and the survey with the guests of the event determines whether the objectives have been Achieved events. This event helps created comprehensive guide that ensures the successful holding of the gala evening and contentment from both side from Bomton and from visitors of the event.
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Analysis of Social and Economic Development of the Municipality Dobřichovice
Homolová, Věra Terezie ; Husák, Jakub (advisor) ; Martina, Martina (referee)
This thesis deals with the social and economic development of the town of Dobřichovice which is located in the district Praha-západ (Prague-West) and ranks among the smaller towns with the number of inhabitants not exceeding 4,000. In the theoretical part the main used terms are defined with the help of the technical literature: region, regional policy, regional development, municipality etc. The objective of the thesis in the empiric part is (apart from providing basic characteristics of the town of Dobřichovice including a brief outline of its history) is especially to assess the development in the individual social and economic areas. The documents of the town of Dobřichovice and other public institutions including the data of the Czech Statistical Office are used for the analysis in the areas like demography, education, unemployment, entrepreneurial activities or the quality of life. The primary collection of data is carried out by means of semi-structured interviews with the representatives political leadership of the town, of its municipal office as well as with the representatives of local citizens. Based on the analysis of primary and secondary sources an aggregate SWOT analysis is performed. The summary provides an overview of the development areas and outlines several points that could be used by the town of Dobřichovice by the preparation of the future documents on development.
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Employees Training and Development in the Company
Rákosníková, Veronika ; Margarisová, Klára (advisor) ; Martina, Martina (referee)
This thesis is about the issues of education and development of employees in the company Information call center. The main objective of this work is to characterize and evaluate the current state of education in society operators Information call center. The thesis is in two parts. The first part, theoretical part, the work provides basic information from the area of staff training and development. They explain the basic things related to education. The practical part is devoted to the characteristics of the selected company and their own research. For information needed method was used standardized interview and questionnaire. They have been established conclusions about the current education system and proposed recommendations, which should lead to improvement.
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Analysis of Social and Economic Development of the Municipality Mikulov
Čada, Ondřej ; Husák, Jakub (advisor) ; Martina, Martina (referee)
This thesis deals with the topic covering social and economic development of the municipality Mikulov located in South Moravian Region of the Czech Republic. The introductory theoretical part defines the basic terms which are public administration, local government, and characteristics of the municipality and its respective authorities. Furthermore, it describes the regional development and also explains in detail the regional policy in the EU, and the Czech Republic. The final chapter of the theoretical part presents specific concepts of the regional development. The beginning of the practical part characterizes the nature of Mikulov including the history of the area. The crucial part of the thesis is the analysis of the current socio-economic situation of Mikulov with the focus on demographic characteristics, economic environment, labour market, civic amenities, culture, sport and leisure, tourism, transport and technical infrastructure, and environment. The conclusions derived from all these areas are summarized in the SWOT analysis. At the end, the thesis indentifies key recommendations on various areas for Mikulovs development.
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Regional Policy EU and its Role in Development of the Municipality Církvice
Reslová, Iveta ; Husák, Jakub (advisor) ; Martina, Martina (referee)
This work deals with regional policy and its role in development of the village Církvice.
The first part describes regional policy and its characteristics, development, principles, tools and targets in the Czech Republic and the European Union. The second part focuses
on the village Církvice, which is located in the Central Bohemian Region, between
the historic towns Čáslav and Kutná Hora. In this section, there is contained not only general characteristics of the village, but also its geographic and demographic specifications,
the state of the transport and technical infrastructure, the level of the civic amenities
and there is also a view on the unemployment rate, social structure and the possibility
of cultural and sports activities in the village. Also, there is proposed the project
for the drowdown of the subsidies from EU funds, which will ensure the further development of the village and new opportunities for the residents of the village. The results were obtained based on the semi-structured interviews with the Mayor and other employees
of the municipal office. The conclusion of the work is dedicated to the evaluation
of the impact of regional policy on the development of the village Církvice.
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Regional Policy and its Role in Development of Pardubický Region
Pluhařová, Iveta ; Husák, Jakub (advisor) ; Martina, Martina (referee)
The Czech Republic through its European Union membership obtains a possibility at development projects to draw on financial support from the European funds. This diploma thesis deals with the regional policy in context of the European funds and the regional policy effect on the Pardubice Region development. The Regional policy (including its principles, tools and targets) and an evaluation of draw on possibilities of European subsidy instruments for regional development (in framework of Regional Operation Programmes) are described in the first part of the thesis. The second (main) part deals with an analysis of the projects realized in particular counties of the Pardubice Region during programme period 2007 2013. This analysis is realized with theoretical and practical experiences and based on available data and documents from Regional Council NUTS 2 Northeast. The main part of the thesis also contains a particular projects comparison based on information which had been obtained in interview with managers of the projects. This comparison gives information related to the impact on regional policy in the Pardubice Region.
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Analysis of Social and Economic Development of the Municipality Vysoká
Nováková, Helena ; Husák, Jakub (advisor) ; Martina, Martina (referee)
This thesis deals with the social and economic development a village Vysoká which is located in the Central Bohemian Region, north of the town of Melnik. The thesis is divided into theoretical and practical part. The theoretical part briefly introduces the concept of regional and sustainable development, spatial planning and strategic management. The following describes the principles of regional policy. The attention is also paid to the issue of settlements, urbanization and the basic principles of functioning of municipalities. The basic characteristics of the community and its territorial-administrative arrangement in the practical part, is processed first. This is followed by a summary of a historical development of socio-economic as well as a description of external relations of the village in the microregion. Then the thesis analyzes results of research on the population of the municipality (employment, education, age structure, etc.) and housing. Detailed processing concerns economic issues such as labor market, entreprise and unemployment. Due to its geographic position, the question of tourism is important for the village Vysoká. Transport and technical infrastructure and management of the municipality is also examined. Research findings were taken into account when processing SWOT analysis and in the proposal of key development directions.
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Planning of routes for traveling salesmen in ELIOD servis, s.r.o.
Huzincová, Karolína ; Houška, Milan (advisor) ; Martina, Martina (referee)
The aim of this thesis is to investigate, optimize and suggest new routes to the sales representative of the company ELIOD service, s.r.o. who travels around the entrusted business partners through the Pilsen and Karlovy Vary Region. There are many possible routes´ variations in such a large entrusted region, how gradually go round the customers and take into consideration the requirements for frequency of visiting them. From this point of view, the selection of optimal routes must be done very carefully to a sales representative ran the minimum kilometers and his ride was effective in fuel consumption and in time savings as well as. To optimize the routes it will be used the methods of multiple-routes traveling salesman problem, i.e. Mayer's method and then finally computer program TSPKOSA - branch and bound method, which is the optimal method for solving problems of such magnitude. In the literature review will be presented methods for solving the transport problems. The case study will be performed by using the methods that are mentioned in the literature review and they will solve the given problem in a practical way. From the description of the company and its specific needs, requirements for the sales representative through using the methods for given problem up to achievement of optimized calculations and the best option of the resulting circuit
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Employees Training and Development in the Company
Preslová, Hana ; Margarisová, Klára (advisor) ; Martina, Martina (referee)
The thesis focuses on the employees training and development in a company. The aim of this thesis
is to valorize the current state of training and development in the selected company, i.e. ČESKÁ LÉKÁRNA HOLDING, a.s., to identify problem areas and then suggest possible improvements that could be applicable to real educational process of the company. The theoretical part
is based on the study of the technical literature and further specifies the terms that employees training and development in the company are closely related.
The practical part contains the characteristics
of the company, the description and the assessment
of the current state of training and development
of employees based on the study of internal and publicly available sources. This part also includes research through a questionnaire survey, supplemented by interviews taken with the company employees. Based on the information, obtained from this research, are made suggestions and recommendations to improve educational processes
in the company.
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Social and Economic Development of the Municipality Čechtice from the Perspectives of Local Inhabitants
Turek, David ; Husák, Jakub (advisor) ; Martina, Martina (referee)
The theme of this thesis is Social and economic development of the municipality Čechtice from the point of view of the citizens of the municipality. The aim of this thesis is to analyse and valorize actual social and economic developement of the municipality Čechtice. The thesis interpets the attitude of the citizens to the up to now developement and actual situation of the municipality. The part of the aim is to suggest the developement project, which will improve the quality of the civilian life. In the first theoretical part, which is devide into the particular chapters, there are described the basic concepts from the sphere of the public administration and regional developement. The second part is practical, there is described the municipality Čechtice also there is analysed the actual social and economic situation in detail and there is suggested the development project according to questionnaries.
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