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Integration of marketing and sales departments in the company
 Mészárosová, Karin ; Říha, David (advisor) ; Richter, Miroslav (referee)
The Bachelor thesis presents the topic of Integration of marketing and sales department in the company. Its main objectives are to introduce the ways as how to link these two departments in the company and what benefits does this link yield. The theoretical part concerns the definition and specification of the key marketing and sales objectives including the differences and overlaps between them. The practical part examines the current relations by the method of qualitative research as well as the cooperation and individual objectives of both departments at five particular enterprises. The research was administered by the means of individual in depth interviews with managers of sales and marketing departments. The main contribution of this paper is to identify the extent of the cooperation concerning these two departments and to determine whether there will be any positive contribution regarding the improvement of the cooperation between these departments by merging them together.
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