National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
S-publishing on the Czech market
Linhartová, Nikola ; Gullová, Soňa (advisor) ; Horáková, Helena (referee)
The thesis deals with marketing strategy for the product S-publishing on the Czech market. Main goal of the thesis is a creation of appropriate marketing strategy for company Sittardia, that will focus mainly on communication channels on the Internet. Part of the thesisis also segmentation of potentional customers, competition analysis and SWOT analysis.

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