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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing plan and it’s creation in the company CTY Průmyslová, s.r.o.
 Larkina, Svetlana ; Procházková, Markéta (advisor) ; Gabor, Richard (referee)
The subject of the Master's Thesis is retrieval information needed to making a marketing plan in the company CTY Průmyslová, s.r.o. For this purpose the current situation at office real estate market in Prague was analyzed, used marketing tools were ascertained and was suggested the communication strategy for layout Průmyslová Tower to get new customers. Chapters in first part define a theoretical approach for creating a marketing plan. The second part focuses on a particular company because of preparation of the new building project and its subsequent introduction at the market.
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Analyse of eployee's care
 Larkina, Svetlana ; Kuřetová, Jana (advisor) ; Šikýř, Martin (referee)
In my bachelor's work I concerned with problem of employee's cere. First part is about teoretical knowledge about care, in practikal part these knowledges I tried to apply for company OVB Allfinanz, a.s., where I explored situation about worker's care. On the basis of these knowledges I named weaknesses of employment policy and suggestioned my own decision.
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