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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Draft of measures for sales promotion of Třebíč daily newspaper
 Kyšáková, Lenka ; Guštafíková, Silvia (referee) ; Chalupský, Vladimír (advisor)
On the basis of a performed research, the master's thesis offers suitable measures, which should lead to more efficient sales of Třebíč daily newspaper. The theoretical knowledge is applied to a real situation of the chosen company. The practical part then analyses the results of the performed marketing research and presents arising proposals.
Detailed record
Draft of measures for sales promotion of Třebíč daily newspaper
 Kyšáková, Lenka ; Guštafíková, Silvia (referee) ; Chalupský, Vladimír (advisor)
On the basis of a performed research, the master's thesis offers suitable measures, which should lead to more efficient sales of Třebíč daily newspaper. The theoretical knowledge is applied to a real situation of the chosen company. The practical part then analyses the results of the performed marketing research and presents arising proposals.
Detailed record

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