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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Customer Behavior in a Particular Sphere
 Kudrnová, Marcela ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The thesis focuses on consumer behavior at cat cafés. The theoretical part explains basic concepts and factors which can influence consumer attitude and behavior in response to communication mix. The analytical part deals with interpretation of results from the survey and point of sale analysis which are mainly used for customer segmentation and subsequent adjustment of marketing communication according to each segment, persona and empathy map. The last part contains suggestions based on the results of the analysis.
Detailed record
Customer Behavior in a Particular Sphere
 Kudrnová, Marcela ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The thesis focuses on consumer behavior at cat cafés. The theoretical part explains basic concepts and factors which can influence consumer attitude and behavior in response to communication mix. The analytical part deals with interpretation of results from the survey and point of sale analysis which are mainly used for customer segmentation and subsequent adjustment of marketing communication according to each segment, persona and empathy map. The last part contains suggestions based on the results of the analysis.
Detailed record

See also: similar author names
1 KUDRNOVÁ, Marie
2 KUDRNOVÁ, Michaela
2 Kudrnová, Magda
4 Kudrnová, Martina
2 Kudrnová, Michaela
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