National Repository of Grey Literature 13 records found  previous11 - 13  jump to record: Search took 0.00 seconds. 
Changes and Closure of Employment
Klobásová, Lenka ; Kubíčková, Lenka (referee) ; Musilová, Helena (advisor)
This bachelor thesis covers the area of labour law and offers solution for employer, who does not have enough work for his employees in the current financial crisis, contains possible changes of employment and its termination, including calculation of the costs of each variant.
Marketing of the music festival Dvořák’s Prague
Pavlů, Kristýna ; Procházková, Markéta (advisor) ; Kubíčková, Lenka (referee)
This thesis focuses on marketing activities of the classical music festival Dvořák's Prague. Its goal is to analyze the advertising and other marketing activities of Dvořák's Prague in detail. On these bases recommendations on how to increase the knowledge of the festival will be proposed. The thesis is divided into two parts. In the first part the thesis focuses on theoretical points related to marketing ín general and to the arts, which are the subject of the festival. Then the concept of the market research is defined, its process and methods. In the second part, theoretical points are applied. After the introduction of the festival itself, the thesis continues with the analysis of particular marketing activities and with the marketing research, which was conducted to discover the public knowledge and awareness of the festival. In the final part the findings from the analyses of marketing activities and results of the marketing research will be used to propose possible improvements in marketing campaign to increase the public awareness of the festival.

National Repository of Grey Literature : 13 records found   previous11 - 13  jump to record:
See also: similar author names
13 KUBÍČKOVÁ, Lenka
1 Kubíčková, Lea
12 Kubíčková, Lucie
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