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Franchising as a form of market entry
Tichá, Alice ; Turnerová, Lenka (advisor) ; Krajča, Jiří (referee)
There are several alternatives to entering a new business market. This bachelor thesis focuses on franchising as one form of market entry. Both the theoretical and practical aspects of franchising will be discussed. The theoretical section encompasses the basic principles of franchising, its history and conception. All aspects of franchising, including the advantages and disadvantages for both franchisor and franchisee, will be reviewed. The practical section focuses on franchising applied to two concrete concepts, Naturhouse and Dietplus.
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Franchising as a method of entering the market
Šťastná, Eva ; Turnerová, Lenka (advisor) ; Krajča, Jiří (referee)
The aim of this bachelor thesis is to analyse options of financing franchising in the Czech Republic. The first part is focused on franchising in global perspective. Then the actual situation in the czech franchising market is evaluated. The main part is devoted to the particular ways of financing franchising and afterwards the methods are implemented to the czech franchise business Český grunt.
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Franchising as a form of entering a foreign market
Vágnerová, Jitka ; Turnerová, Lenka (advisor) ; Krajča, Jiří (referee)
This bachelor thesis deals with franchising as a form of entering a foreign market. The thesis is divided into theoretical and practical parts. The first part is focused on the history of franchising, advantages and disadvantages connected with this kind of enterprise, franchise treaty and the development of franchising in the Czech Republic. The practical part describes two fitness franchise chains, the companies Expreska and Contours.
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Franchising as a form of entering the market
Kováčiková, Petra ; Turnerová, Lenka (advisor) ; Krajča, Jiří (referee)
The goal of this thesis is to provide the entrepreneurs who decided too enter the Czech market with luxurious goods via franchise with a new source of information, help them to find the right way in the global and Czech market with luxury and help them by running their own franchise shop. The thesis starts with the theory of franchising, continues with the analysis of Czech and global market with luxury goods and at the end it focuses on the operational manual of a brand with luxury items. The analyze of luxury markets is based on the studies of Bain & Co. company which map the luxury market since 2003 and Ipsos Tambor study which provides the information about the Czech luxury market. Franchising is definitely good form of entering new markets with luxury clothing even though there is a shift from wholesale to retail in fashion brands. Last but not least this thesis enables the reader to have a look into the eventual operational manual of a luxury brand with wide range of products.
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