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Minimal Representation of the Božetěchova Complex
Král, Tomáš ; Beran, Vítězslav (referee) ; Herout, Adam (advisor)
The document describes developing graphical application with limited size. It describes suitable techniques for a polygonal mesh's compression. The second part is focused on practical usage of this techniques for developing scene in 3D modeling environment and also describes how to transfer this model to the executable file. The work attends to optimalizations of source code compilation and executables compression at the final chapters.
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Air condition of the restaurant
Král, Tomáš ; Gebauer, Günter (referee) ; Šikula, Ondřej (advisor)
This thesis describes the creation of ventilation systems in the specified restaurant. The pur-pose of this investigation is to design the air conditioning system so as to create the optimal microclimate conditions in all operating parts of the building; such as a kitchen, restaurant, social hall or an apartment. I will use available computer software and adhere to the applica-ble regulations and standards. Using computer simulations, I will assess the current status of the air distribution in respective parts of the building and propose its optimization, which in turn will provide an optimal internal microclimate.
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Marketing strategy of the Gillette brand in the Czech and Slovak markets
Grossertová, Diana ; Filipová, Alena (advisor) ; Král, Tomáš (referee)
The aim of the diploma thesis is to assess the current marketing strategy of the Gillette brand with focus on men's shaving products in the Czech and Slovak markets. The theoretical part explains basic marketing terminology that helps to understand the practical part of the diploma thesis. The goal of the practical part is to implement specific proposals for improving various tools of the marketing mix that could help the Gillette brand strengthen and build its market share in the future.
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Segmentation of antiperspirants and deodorants
Král, Tomáš ; Koudelka, Jan (advisor) ; Nývlt, Vladimír (referee)
The goal of Master's Thesis on topic Segmentation of antiperspirants and deodorants is to discover differences in consumer's behaviour, determinate and describe segments of consumers based on these differences and propose marketing strategy for the most attractive segments. Theoretical part describes market segmentation in general, process of segmentation and segmentation criteria. Analytic part characterizes Czech market of antiperspirants and deodorants, analyzes ACNielsen market data and discovers marketing communication of key producers. The main part of Thesis focuses on the process of segmentation -- market determination, key segmentation kriteria setting, questionary, segments determination and main characteristics. At the end two most attractive segments are chosen and marketing strategy for them is proposed.
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Four models of Christ event representation on background Romans 5,12-21
KRÁL, Tomáš František
The work connects in discussion of problems of Christ event representation in Romans 5,12-21 four theological models: mythical {--} inspired by Mircea Eliade, demythological of Rudolf Bultmann, Cullmann{\crq}s model of salvation history and model of literary science presented by scholars of University in Yale. Mythical model deals problem with rituals and by narration try to represent Christ event in life of each individual. Rudolf Bultmann reacts to this model by demythologizing, when he try to find sense and kernel of Gospels. Oscar Cullmann describes salvation of humankind in process of salvation history. Life of people participated on Christ event in salvation history in eclesial-sacramental principles. Possibilities of formulating story about reality and possibility of its subjective evaluation investigates model of literary science. This model terminates this discussion by structure of biblical passage and by specifying of individual roles in story, which can be typological identified in life of readers.
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Corporate culture and its role in human resource management
KRÁL, Tomáš
The goal of my thesis was to specify determinants corporate culture on the farm and determine its role in human resource management. Using the questionnaire survey, administered interviews, observation and comparative methods to analyze the business environment and provide the basis of the results and propose appropriate measures to improve the business environment, which should help to increase customer satisfaction and efficiency at the same time, employees in the company.
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Analýza postavení společnosti Mithras s.r.o. na českém trhu
Král, Tomáš ; Černá, Jitka (advisor) ; Dědina, Jiří (referee)
Bakalářská práce řeší problematiku postavení MSP na českém trhu, nejprve obecně a dále v aplikaci na společnost Mithras s.r.o. V teoretické části jsou popsány MSP a vysvětleny nejdůležitější souvislosti strategické analýzy. Empirická část obsahuje charakteristiku podniku, na kterém je provedena strategická analýza. Závěr obsahuje návrhy a doporučení ke zlepšení současné situace.
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