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Products Creation for Destination of South Slovácko
Kozová, Martina ; Hojačová, Dita (referee) ; Kaňovská, Lucie (advisor)
This thesis is dealing with problems of creating products in the tourist destination South Slovácko. In the introductory part there are described theoretical solutions of thesis, first of all essence of the management and marketing of destination, touristic products and product creation. In the second part there are realized analysis, which are focused on evaluate of current destination condition, including analysis of touristic demand and comparison with the biggest competitors. Closing part is dealing with the design of the products, which should make touristic destinations more attractive.
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Gender as a social construction and its impact on the language of men and women
Kožová, Martina ; Blahak, Boris (advisor) ; Vachková, Marie (referee)
The thesis follows the relation between gender and language use of individuals for whom German is a foreign language. It is based on the hypothesis, that the language of men and women shows some typical characteristics. On the background of the development of feminist or gender linguistics the thesis gives an overview of the different concepts, which are trying to explain the relationship between gender and language. Presented are also specific language characteristic of men and women. Further an important theoretical basis is the theory of social construction of reality. Following the theory the thesis examines how are the individuals being styled into their respective gender roles and what influence this stylization on their language use has. The practical part of the thesis is based on a research conducted by an online-questionnaire. Based on data collected from individuals with German as a foreign language the thesis studies perception of a gender-specific language on one hand, as well as the own language stylization of the respondents into their respective gender roles on the other. The thesis looks for an answer to the question, whether and to what extent the use of a foreign language affects the language construction of an own gender identity. Key words: gender, communicative domain, identity, German...
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Products Creation for Destination of South Slovácko
Kozová, Martina ; Hojačová, Dita (referee) ; Kaňovská, Lucie (advisor)
This thesis is dealing with problems of creating products in the tourist destination South Slovácko. In the introductory part there are described theoretical solutions of thesis, first of all essence of the management and marketing of destination, touristic products and product creation. In the second part there are realized analysis, which are focused on evaluate of current destination condition, including analysis of touristic demand and comparison with the biggest competitors. Closing part is dealing with the design of the products, which should make touristic destinations more attractive.
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Právní aspekty timesharingu v cestovním ruchu
Kozová, Martina
Bachelor's thesis discusses about the impact of deceptive trade practices by timesharing companies on consumers. The theoretical part describes issues about consumer protection, unfair business practices, timesharing from the perspective of tourism, and juristic adjustment of timesharing both on Czech and European level. The practical part discusses the requirements of timesharing contracts and specific examples of unfair dealings by these companies. Furthermore, there are real cases of misled consumers that are exploered. At the end, there are some recommendations listed for consumers which advise on how to approach dealing with timeshares.
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