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Products Creation for Destination of South Slovácko
Kozová, Martina ; Hojačová, Dita (referee) ; Kaňovská, Lucie (advisor)
This thesis is dealing with problems of creating products in the tourist destination South Slovácko. In the introductory part there are described theoretical solutions of thesis, first of all essence of the management and marketing of destination, touristic products and product creation. In the second part there are realized analysis, which are focused on evaluate of current destination condition, including analysis of touristic demand and comparison with the biggest competitors. Closing part is dealing with the design of the products, which should make touristic destinations more attractive.
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Exploring knowledge and attitudes towards climate change among a study sample from Khartoum State, Sudan
Alhuseen, Ahmed ; Kozová, M. ; Ismaeel, I. ; Cudlín, Pavel
In spite of an adaptation plan endorsed by the city’s authorities, Khartoum State, the capital of Sudan, has repetitively\nexperienced a series of ravaging climate variability impacts. As in similar cases elsewhere, there are\nindications of financial and institutional incapacities and shortfalls to run the adaptation process, as well as\nlack of public knowledge about climate change. It has been argued that having well-informed communities in\nsome developing countries has reduced vulnerability and exposure to climate-origin disasters. Aiming to provide\nquantitative insight into the community’s knowledge and attitudes about climate change, this study presents\nthe results of a survey carried out in 2014 in a simple random sample of Khartoum State residents encompassing\n395 households. Data analysis showed that >75% of the respondents were aware of both the term “climate\nchange” and its main causes. Due to certain cultural and religious factors, however, familiarity with its\nassociated risks was less (25–75%). Moreover, knowledge regarding the ongoing government efforts, leading\ninstitutions, participating non-government organizations, and beliefs about the capability of Khartoum State\nauthorities to adapt the city to the foreseen impacts was found to be low (<25%). Of the respondents, 49% believed\nthat both human activities and God are responsible for causing climate change. Seventy-nine per cent\nof the respondents were interested in acquiring information about climate change, but only 55.3% frequently\nobtain it. Although 79% of the respondents would agree or strongly agree to pay in order to mitigate climate\nchange, 50.4% believed that nothing had been done by local government to mitigate that change. The study\nprovides unprecedented insight into knowledge and attitudes towards climate change among Khartoum State\nhouseholds. The results can be used by city authorities and government politicians to support ongoing adaptive\nprocedures and decision-making while narrowing the knowledge gap concerning climate change risks.
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Gender as a social construction and its impact on the language of men and women
Kožová, Martina ; Blahak, Boris (advisor) ; Vachková, Marie (referee)
The thesis follows the relation between gender and language use of individuals for whom German is a foreign language. It is based on the hypothesis, that the language of men and women shows some typical characteristics. On the background of the development of feminist or gender linguistics the thesis gives an overview of the different concepts, which are trying to explain the relationship between gender and language. Presented are also specific language characteristic of men and women. Further an important theoretical basis is the theory of social construction of reality. Following the theory the thesis examines how are the individuals being styled into their respective gender roles and what influence this stylization on their language use has. The practical part of the thesis is based on a research conducted by an online-questionnaire. Based on data collected from individuals with German as a foreign language the thesis studies perception of a gender-specific language on one hand, as well as the own language stylization of the respondents into their respective gender roles on the other. The thesis looks for an answer to the question, whether and to what extent the use of a foreign language affects the language construction of an own gender identity. Key words: gender, communicative domain, identity, German...
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Products Creation for Destination of South Slovácko
Kozová, Martina ; Hojačová, Dita (referee) ; Kaňovská, Lucie (advisor)
This thesis is dealing with problems of creating products in the tourist destination South Slovácko. In the introductory part there are described theoretical solutions of thesis, first of all essence of the management and marketing of destination, touristic products and product creation. In the second part there are realized analysis, which are focused on evaluate of current destination condition, including analysis of touristic demand and comparison with the biggest competitors. Closing part is dealing with the design of the products, which should make touristic destinations more attractive.
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The debate of the Czech communist party ban phenomenon
KOZOVÁ, Michaela
The main issue of this thesis is to analyze the debate of the Czech largest communist party ban phenomenon The Communist Party of Bohemia and Moravia (KSČM). The thesis is divided into two thematic parts. The first part describes the Communist Party of Bohemia and Moravia. It then continues with the Giovani Sartori´s anti-system parties theory explained by the Czech political scientist Michal Kubat relating directly to the KSČM. The last section of the first part describes formal procedure of suspension activities and the dissolution of a political party under the current laws of the Czech Republic. This law is demonstrated by a case of Workers' Party dissoluted in 2010. In the second part I focus on emergence of Temporary Commission for assessing the constitutionality of KSČM and then the work of Senator Jaromir Stetina, the chairman of the Commission. In addition I try to summarize the content of the analyses by the Security Policy Department of the Ministry of Interior and the experts polled by this Department. Experts have dealt with the case law in Czech courts in the matter of suspending the activities of political parties and the constitutionality of the Communist Party of Bohemia and Moravia.
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The effect of relaxation on affective stimuli processing
KOZOVÁ, Michaela
The main issue of this thesis is to analyze the effect of relaxation on visual affective stimuli. Relaxation influences emotional processing and related EEG response of the individual person. The thesis is divided into two thematic parts: the first on eis theoretical part and the second on eis empirical part. The first part deals with emotions as complex phenomenona. It describes topics as Affective events and Physiology and Regulation of emotions. Important chapter is devoted to the description of Relaxation techniques with focus on Imagination which is used in the experimental part of the thesis. The first empirical part of the thesis deals with experimental verification of the possibility to use relaxation in the unusual settings of a cognitive laboratory. The subsequent part describes EEG measure of brain activity related to processing of visual affective stimuli before and after relaxation. The data were statistically analysed using T-test with multiple FDR comparison. The data were suitable for ERPs - event related potencial analysis. The results of the study were compared with current neuropsychology knowledge.
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Právní aspekty timesharingu v cestovním ruchu
Kozová, Martina
Bachelor's thesis discusses about the impact of deceptive trade practices by timesharing companies on consumers. The theoretical part describes issues about consumer protection, unfair business practices, timesharing from the perspective of tourism, and juristic adjustment of timesharing both on Czech and European level. The practical part discusses the requirements of timesharing contracts and specific examples of unfair dealings by these companies. Furthermore, there are real cases of misled consumers that are exploered. At the end, there are some recommendations listed for consumers which advise on how to approach dealing with timeshares.
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