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Marketing Research (for Company, Organisation, Topical Assigned Problem)
Kováčová, Andrea ; Kožoušková, Iva (referee) ; Koleňák, Jiří (advisor)
This bachelor´s thesis deals with marketing research of customer satisfaction for company FIWA servis s.r.o. Theoretical part thesis pursues to define marketing concepts, methods and techniques of marketing research. Practial part provides analysis of customer satisfaction mediated pursuant of questionnaire. The aim of bachelor´s thesis is to valorize theoretical knowledge together with practical analysis and define resulting conception to ensure permanent company´s progress.
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Marketing Research (for Company, Organisation, Topical Assigned Problem)
Kováčová, Andrea ; Kožoušková, Iva (referee) ; Koleňák, Jiří (advisor)
This bachelor´s thesis deals with marketing research of customer satisfaction for company FIWA servis s.r.o. Theoretical part thesis pursues to define marketing concepts, methods and techniques of marketing research. Practial part provides analysis of customer satisfaction mediated pursuant of questionnaire. The aim of bachelor´s thesis is to valorize theoretical knowledge together with practical analysis and define resulting conception to ensure permanent company´s progress.
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Business Development of Company Fasády Šimek s.r.o.
Kováčová, Andrea ; Štraitová, Kateřina (referee) ; Šimberová, Iveta (advisor)
The topic of this master‘s thesis is business development of company, which is providing revitalization of apartment buildings. Theoretical part of this thesis pursues general introduction into issue, define main concepts, methods and instruments used in business activities in company. Practical part provides introduction of company, analysis of current status of company and submittion of own suggestions of solution. The aim of this master’s thesis is to define resulting conception and strategy of business activities for company, which could help to ensure growth of company and ensure the position on the market.
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Haousing finance in Czech and Slovak republic
Kerďová, Ivana ; Toth, Petr (advisor) ; Kováčová, Andrea (referee)
This thesis deals with housing policy and housing finance in Czech and Slovak republics. Selected topics are matched with some states of the European Union. The first chapter deals with a general analysis of housing and housing policy, the theoretical possibilities of the division of housing and housing policy instruments. At the end of the chapter speaks about the importance of resources and funding to the housing sector. The second chapter is already more engaged in the development of housing policy and housing in the Czech Republic and Slovakia. In both countries are described the development of housing policy after 1989, the current housing policy and housing situation. The end of the chapter compares determined facts. The third chapter explains the various support tools and funding opportunities for housing through the Housing Development Fund, building savings and mortgages. The fourth chapter crowns the earliers, in which are compared some of the problems in the housing area of Czech Republic and Slovakia in selected states of the European Union.
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