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The Innovation of Marketing Plane of International Athletics Competition in the High Jump
Douchová, Tereza ; Kotyza, Petr (referee) ; Blahutková, Marie (advisor)
The bachelor thesis deals with the marketing plan of the Beskydská laťka. In the theoretical part a terminology of marketing. The practical part is focused on a design of marketing plan for Beskydská laťka. At First necessary information has to be gathered, which serves as a source for analysis of the current state of promotion and communication of Beskydská laťka. In the following part of the work there are suggestions described how to reach higher efficiency of the marketing plan and communication of this event. Based on the results of the analysis a proposal of a modernization marketing plan is carried out.
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Innovation Marketing Strategy of International Athletics Competition in the High Jump
Douchová, Tereza ; Kotyza, Petr (referee) ; Kysel, Jiří (advisor)
The bachelor thesis deals with the marketing strategy of the Beskydská laťka. In the theoretical part a terminology of marketing and marketing strategy is defined. The practical part is focused on a design of marketing strategies. At First necessary information has to be gathered, which serves as a source for analysis of the current state of promotion and communication of Beskydská laťka. In the following part of the work there are suggestions described how to reach higher efficiency of the marketing strategy of this event. Based on the results of the analysis a proposal of a modernization marketing strategy is carried out.
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Innovation Marketing Strategy of International Athletics Competition in the High Jump
Douchová, Tereza ; Kotyza, Petr (referee) ; Kysel, Jiří (advisor)
The bachelor thesis deals with the marketing strategy of the Beskydská laťka. In the theoretical part a terminology of marketing and marketing strategy is defined. The practical part is focused on a design of marketing strategies. At First necessary information has to be gathered, which serves as a source for analysis of the current state of promotion and communication of Beskydská laťka. In the following part of the work there are suggestions described how to reach higher efficiency of the marketing strategy of this event. Based on the results of the analysis a proposal of a modernization marketing strategy is carried out.
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The Innovation of Marketing Plane of International Athletics Competition in the High Jump
Douchová, Tereza ; Kotyza, Petr (referee) ; Blahutková, Marie (advisor)
The bachelor thesis deals with the marketing plan of the Beskydská laťka. In the theoretical part a terminology of marketing. The practical part is focused on a design of marketing plan for Beskydská laťka. At First necessary information has to be gathered, which serves as a source for analysis of the current state of promotion and communication of Beskydská laťka. In the following part of the work there are suggestions described how to reach higher efficiency of the marketing plan and communication of this event. Based on the results of the analysis a proposal of a modernization marketing plan is carried out.
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