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Women 60+ as a target group for providing commercial sport activities
Kopecká, Veronika ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title of thesis: Women 60+ as a target group for providing commercial sport activities Objectives: The main aim of diploma thesis is a proposal of marketing concept for offering physical activities to target group of women 60+. This kind of conception will help to complete the business plan. Methods: For elaboration of diploma thesis is utilized a quantitative method a written questionanaire survey so as qualitative method as semi- structured interview to clarify and verify questionnaire survey. Survey is realized with target group of senior women 60+. For a market analysis is used a content analysis, based on content data of the Czech Statistical Office. Results: The results of the research showed that a significant part of the target group of seniors older than 60 years tends to live in an active way and is interested in improving the quality of life through physical activities. The results of empirical research made it possible to develop a marketing concept, on the basis of which the program Vital Woman 60+, specializing in seniors' exercises, was created. A significant number of respondents is beginning to take advantage of modern communication technologies, so the offer of an exercise program can be presented to potential clients both by traditional printed media and by e-mail. Key words:...
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Case Study - Divorce and its conditions
Kopecká, Veronika ; Spirit, Michal (advisor) ; Jansa, Viktor (referee)
This bachelor thesis centers around divorce issues and its circumstances, which is illustratively demostrated on a real life scenario. For meeting my aims, that is to introduce and characterise divorce as a phenomenon with huge amount of negative social-economical and social-psychological results including causes and mechanisms of divorced family and breakup of marriage, I used a literature that examines this area, followed by comparison of acquired data with a case study. In this thesis, an assumption of negative results of a divorce has been comfirmed, but so has the work of a state to effectively separate a married couple. The benefit of this thesis lies in an opportunity to get acquinted with requisities of a divorced marriage and should the reader be in similar situation when a divorce is imminent or planned for, he can take proper steps by familiarizing with circumstances and results of a divorce.
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