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CRM of the selected bank subject
Pirochová, Diana ; Koliš, Karel (advisor) ; Petr, Rostislav (referee)
The bachelor thesis deals with customer relationship management of selected bank subject. Theoretical part discusses explanation of the term CRM and several reasons why this system should be used. What benefits can bring implementation of this system and what barriers can be in connection with it. Then is also focused on customer value and value for the customer. This thesis also pays attention to customer satisfaction and customer care. In the practical part are those knowledges applied on one of the bank institution in Czech Republic. Final part includes suggestions for improvement.
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Methods of Time Management
Korčák, Václav ; Jiřinová, Kateřina (advisor) ; Koliš, Karel (referee)
The main goal of this thesis is to examine some of the most popular methods of time management. In theoretical part, the thesis explores the term time management and its development. Then it examines important factors which are required for successful management of personal time. Fundamental section of theoretical part is description of six most used methods and then several software applications which help with time management. Practical part consists of a quantitative study which examines three chosen methods of time management. All results are interpreted and then there are added recommendations and limitations.
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Product assortment decisions in online retail
Kšíkal, Daniel ; Mejdrech, Vlastimil (advisor) ; Koliš, Karel (referee)
This thesis deals with the topic of category management in online retailing. Its goal is to identify the assortment factors that affect a company's financial performance. The result of the thesis work is a model applicable in strategic decision making on assortment. The first part consists of basic concepts of retail, marketing and strategic management. The purpose of this part is to provide the reader with the theoretical background for the following practical part. The research for the practical part is conducted on the basis of interviews with experts in the field and the author's own research in business. Each chapter presents a group of metrics that are based on analysis of business data in online retail market. Metrics describe the specific features of a product category and their impact on a company's revenue or costs. Each metric comes also with an assessment of the given category based on business data. The aim of the thesis is to give a comprehensive overview of assortment decision making. The thesis should also help the reader gain basic knowledge useful for managing an online retail store.
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Use of Google applications and tools in the enterprise
Fiala, Dávid ; Lorenc, Miroslav (advisor) ; Koliš, Karel (referee)
The aim of this thesis is to focus on usage of Google online applications for business and Google Analytics tool in the company TLV s.r.o. , analyse the effectivity of everyday usage and the ability to improve in-house processes. These applications and tools will be described from the perspective of their functions, which they offer. In the following parts of the thesis I will focus on alternative cloud based solutions of office applications, their costs of implementation and their advantages in comparison with Google applications. In case of Google Analytics the thesis will be focused on the rentability of this solution for TLV s.r.o. comparing the costs of online advertisements (Google AdWords) and the yield.
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The proposal of CRM strategy in selected company
Gorolová, Pavlína ; Koliš, Karel (advisor) ; Kociánová, Jana (referee)
This thesis discusses the philosophy of customer relationship management. Main goal of the work is to analyze the processes in a specific company and to recommend a solution for customer relationship. Thesis is divided into three parts. Theoretical part presents readers with basic concepts of customer relationship management, its principles, development and strategy. Furthermore, pays attention to customer and their value. Methodical part defines the method of analysis, which is applicated in practical part. Practical part is focused on a specific company, on its introduction, history and analysis of internal and external environment. In conclusion of this thesis individual recommendations and improvement proposals are listed.
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Implementation of philosophy of CRM in selected company in airline industry
Pavelka, Jakub ; Koliš, Karel (advisor) ; Konvalinka, Michal (referee)
The aim of this Bachelors Thesis is to define the philosophy, individual phases and the most important principles in building the customer relationship management and their theoretical concepts applied in selected company in airline industry. Based on the identification of places and processes that have the most significant impact on interaction between customers and company will be formulated fundamental measures for the implementation of the philosophy.
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Analysis of the Satisfaction and Customers´s Requirements in Specific Enterprise
Jirák, David ; Koliš, Karel (advisor) ; Jiřinová, Kateřina (referee)
This bachelor thesis deal with customer relationship management aimed on customer´s requirements and satisfaction. It emphasized the importance of customer relationship management in highly competitive enviroment. The aim is to identify customer requirements, and on this basis to develop recommendations for improvement, which improving customer satisfaction of a specific company. The theoretical part is focused on the definition of CRM, including it´s history and benefits for the company. Further, it highlights the importance of determining the value for the customer and the customer value for the company. It also addresses the importance of stratification, segmentation of customers and dedicated to customer satisfaction. The practical part is created by the analysis of customers in terms of their nationality and the source from which they come. There are also analyzed the requirements and customer satisfaction based on reviews. Practical part is ended by recommendations for the company.
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Analysis of customer processes in a particular organisation in order to achieve their effectiveness and automation
Sládek, Jaroslav ; Koliš, Karel (advisor) ; Procházka, David Anthony (referee)
Bachelor thesis has an imminent focus on detailed analysis of internal company processes of a particular customer oriented organisation resolved due their unfunctionality. For modification of monitored activities are used diverse standardized methods and models in order to find possibilities for their improvement. The theoretical part is dedicated to the discipline of Customer Relationship Management itself, its philosophy, and defines elementary terms related to the problematics of accepting the CRM strategy. Practical part presents basic information about the analyzed company, followed by a current situation analysis. Processes analysis includes subjective evaluation of monitored processes and its suggestions for their reworking. The final outcome of the work constists in presenting newly designed processes mapped in graphical diagrams. In addition, following check list of needed step-by-step development, in order to achieve desired changes, is presented by the end of the work.
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Analysis of Customer Relationship Management of a Specific Company Focusing on Contact Centers
Podpierová, Klára ; Koliš, Karel (advisor) ; Kuchár, Róbert (referee)
The goal of this piece of work is to understand customer relationship management and to perform an analysis of it in a particular company. The first section summarizes the theoretical basis of customer relationship management which includes definitions, history and the basic elements of CRM. The second practical part outlines information about the particular company and an overview of the methods used. After that, based on the data compiled, a gap analysis of the differences between the current states and the goals of the company is described. The third and final part concludes suggestions for improvement in order to optimize the customer relationship management by using theoretical data as well as findings the analysis.
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Cloud Computing and its influence on the Business Agility
Podlipský, Šimon ; Lorenc, Miroslav (advisor) ; Koliš, Karel (referee)
The thesis focuses on the implementation of Cloud Computing automatization into the firm, on its development and influence on the Business Agility. The thesis shows the application process on LidskáSíla s.r.o., the company with a goal of dominating the market of services in the Czech Republic and possibly abroad as well. The company tries to achieve this aim using Cloud Computing and also using methods of Operations Research, primarily used for processes optimization and decision making. The thesis firstly explains necessary terms concerning Cloud Computing and Operations Research and describes used principles. After that presents the company and its activity, following with examining the implementation of automatization using Cloud Computing and methods of Operational Research. Finally, it comes to a conclusion that using Cloud Computing for process automatization have positive influence on the Business Agility under certain circumstances.
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