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Marketing for E-business
Popolanský, Jiří ; Macura, Michal (referee) ; Koleňák, Jiří (advisor)
In my master’s thesis I will deal with theme marketing for e-business. In theoretic part I focus on finding useful instruments for marketing subvention. In practical part especially on analysis current situation in concrete company and own project of marketing campaign for the existent e-shop.
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Marketing Strategy for Wellness Kuřim
Kopřiva, Vojtěch ; Sojka, Jan (referee) ; Koleňák, Jiří (advisor)
The aim of this master’s thesis is the suggestion of marketing strategy for Wellness Kuřim. The theoretical part contains an explanation of basic concepts of marketing and marketing strategy. The practical part is concerned with analysis of the current situation of the company which serves as a basis for suggesting marketing strategies. The result is a summary of measures and proposals, including their benefits for the company.
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Foreign Business Activities of Company
Doležel, Vladimír ; Polednik, Franciszek (referee) ; Koleňák, Jiří (advisor)
This Master’s thesis has been elaborated on the basis of a real issue, which a company, which decided to procure it’s full time presence in the Austria’s market, is facing. The analysis of the present state, which proved the rationality of the decision, is followed by a theoretical fundament of this thesis, that lays the foundations of the specific proposal leading to reach the aim given by the company. The theoretical part of the thesis deals with the core of the international trade and its brief history. The thesis is further focused on the areas of the international trade important for solving the given issue. The main areas are as follows: international trade legal regime, law of international trade, risks in the international trade, ways of penetration into a foreign market. Based on the knowledge attained in the theoretical part of this thesis, while applying them, I have come to the conclusion, that it would be best for the company to establish a branch office in the Austria. The conclusion is followed by a factual proposal of progress supplemented by a calculation of costs of establishing the branch office and calculation of operating costs for the first year. I am also proposing a strategy for legal relationships being concluded by a branch office and marketing strategy for the first year.
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Project Funding from EU Financial Resources
Knichalová, Gita ; Bučková, Monika (referee) ; Koleňák, Jiří (advisor)
This master's thesis deals with the problems of project management in the field of investment projects of recovering machine technology and their financing opportunities. The aim is to create a feasibility study of investment project of a new, modern technology based on a cooling of a bakery products and to assess its feasibility and effectivness. The rusult of this thesis will be a recommendation for the company, whether to implement the project or not.
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Project Financing by EU Funds
Dostál, Tomáš ; MBA, Martin Macháček, (referee) ; Koleňák, Jiří (advisor)
This Diploma thesis is focused on the possibilities of financing a specific project in the company from EU Funds. Theoretical part of this thesis describes an individual funds and policies of European Union. This part also defines the basic informations from Project management. The aim of the practical part is prepare a feasibility study of the project. This project will be co-financed from EU Funds. After that the whole process will be assessed. In the end of the thesis is processed the whole procedure of submission the request from the Business and Innovation Programme through the CzechInvest agency.
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Project Funding from EU financial resources
Medová, Veronika ; Brož, Jaroslav (referee) ; Koleňák, Jiří (advisor)
The topic of the diploma thesis Project Financing from EU Funds is the characteristics of the issue of raising funds for projects funded prom the EU. Theoretical part contains knowledge about project management and structural funds. The practical part includes prepare a feasibility study of the project. This project will be co-financed from EU Funds. In the end of the thesis is processed the whole procedure of submission the request.
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Strategic Analysis of Company and Next Steps Recommendation
Chvojková, Lucie ; Holenda, Kamil (referee) ; Koleňák, Jiří (advisor)
The aim of this thesis is to evaluate the previous and current situation of the K. s.r.o. company market position, including a comparison of the strategic administration of the former and new management. A complete strategic analysis was performed in the analysed company - i.e. external and internal analysis of the company including the evaluation of risks and results of the financial analysis. Thanks to the strategic analysis of the K. company, important information was gained, necessary for the subsequent evaluation of the previously and currently implemented company strategy. The result of the thesis is an evaluation of conclusions and determination of recommendations which will lead to a general improvement of the current position of the company and to maintaining its competitive strength.
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Project Funding from EU Financial Resources
Groulíková, Blanka ; Holcman, Radek (referee) ; Koleňák, Jiří (advisor)
The thesis is focused on the possibility of financing projects from EU funds. The thesis is divided into two parts, the theoretical part, the terms relating to the European Union, as well as the basics of project management and methods to assess the situation in the company. The aim of the practical part of the feasibility study of the project funded by the European Fisheries Fund.
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Project Funding from EU financial resources
Šolková, Jitka ; Čižinská, Romana (referee) ; Koleňák, Jiří (advisor)
This thesis is dealing with the projects which are financed from European Union structural funds. Applicants get the most finances for realization of the successful projects in a form of grants from European Social Fund. The thesis investigates how Czech banks can help in utilize grants from EU. Which programs are offered.
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