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National Repository of Grey Literature 4 records found  Search took 0.00 seconds. 
Marketing Activities of ELKO Elektro s.r.o.
 Kobližková, Markéta ; Kopecký, Martin (referee) ; Mráček, Pavel (advisor)
This diploma thesis deals proposals to improve the marketing activities of the company based on our assessment of the current situation. The theoretical part defines the various concepts of marketing mix and describes its tools. This section further describes communication mix and its individual parts. Analytical part is focused on assess the overal situation of a specific company. In the end of this thesis recommendations are proposed mainly for new communication mix.
Detailed record
The Proposal of Business Plan for the Establishment of a Bicycle Shop
 Kobližková, Markéta ; Bártová, Eva (referee) ; Mucha, Martin (advisor)
This bachelor´s thesis deals with creating (floatating) entrepreurial plan for a fictive company in connection with requirements and attributes of founding and driving. First part contains theoretical knowledge of aspects of founding and driving the firm, structure and terms of a entrepreurial plan. In the next part theory is put into practice. Practical part is already the entrepreurial plan for establishing of a company offering products and services in the area of cycling plant in the Czech Republic.
Detailed record
The Proposal of Business Plan for the Establishment of a Bicycle Shop
 Kobližková, Markéta ; Bártová, Eva (referee) ; Mucha, Martin (advisor)
This bachelor´s thesis deals with creating (floatating) entrepreurial plan for a fictive company in connection with requirements and attributes of founding and driving. First part contains theoretical knowledge of aspects of founding and driving the firm, structure and terms of a entrepreurial plan. In the next part theory is put into practice. Practical part is already the entrepreurial plan for establishing of a company offering products and services in the area of cycling plant in the Czech Republic.
Detailed record
Marketing Activities of ELKO Elektro s.r.o.
 Kobližková, Markéta ; Kopecký, Martin (referee) ; Mráček, Pavel (advisor)
This diploma thesis deals proposals to improve the marketing activities of the company based on our assessment of the current situation. The theoretical part defines the various concepts of marketing mix and describes its tools. This section further describes communication mix and its individual parts. Analytical part is focused on assess the overal situation of a specific company. In the end of this thesis recommendations are proposed mainly for new communication mix.
Detailed record

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2 Koblížková, Martina
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